Digital Marketing Manager

Digital Marketing Manager

Company Name Confidential
Gurgaon / Gurugram
4-7 years
Not Specified

Job Description

Roles & Responsibilities

  • Should have experience in leading the digital marketing initiatives in a reputed B2C online company
  • Proven work experience of 4+ years in digital marketing
  • Experience in target audience identification and creating campaigns that engage and inform the same
  • Experience in optimizing landing pages, user funnels and lead nurturing
  • Manage all paid B2C digital marketing channels including Google, facebook, twitter, LinkedIn, etc and drive higher web traffic through SEO and SEM strategies
  • Develop and manage content marketing, community management and remarketing strategies to establish brand awareness across the target markets
  • Knowledge and experience in FMCG or e-commerce marketing strategies including SEO/SEM, paid search advertising, affiliate marketing, and e-mail marketing in addition to basic sales and marketing management
  • Coordinate with business, sales, and product teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
  • Generate and win new business efforts including generating a robust new business pipeline, contributing to RFI/RFP responses for the Company overall, and specifically defining and driving process for the performance space
  • Demonstrated ability to contribute to definition and implementation of processes and policies, inclusive of needs identification, design, KPI definition, documentation, training, and optimization


Experience: 4 - 7 years
Must Haves: Startup experience, B2C, Digital Marketing, SEO, Social media, Data analytics, SEM, Market identification, Content marketing, Consumer insights
Should be from Fashion, Clothing, eComm Or B2C Firms

Similar Jobs

People Also Considered

Career Advice to Find Better