Digital Marketing Manager

Digital Marketing Manager

Company Name Confidential
Gurgaon / Gurugram
4-7 years
Not Specified

Job Description

Roles & Responsibilities

  • Should have experience in leading the digital marketing initiatives in a reputed B2C online company
  • Proven work experience of 4+ years in digital marketing
  • Experience in target audience identification and creating campaigns that engage and inform the same
  • Experience in optimizing landing pages, user funnels and lead nurturing
  • Manage all paid B2C digital marketing channels including Google, facebook, twitter, LinkedIn, etc and drive higher web traffic through SEO and SEM strategies
  • Develop and manage content marketing, community management and remarketing strategies to establish brand awareness across the target markets
  • Knowledge and experience in FMCG or e-commerce marketing strategies including SEO/SEM, paid search advertising, affiliate marketing, and e-mail marketing in addition to basic sales and marketing management
  • Coordinate with business, sales, and product teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
  • Generate and win new business efforts including generating a robust new business pipeline, contributing to RFI/RFP responses for the Company overall, and specifically defining and driving process for the performance space
  • Demonstrated ability to contribute to definition and implementation of processes and policies, inclusive of needs identification, design, KPI definition, documentation, training, and optimization

Eligibility

Experience: 4 - 7 years
Must Haves: Startup experience, B2C, Digital Marketing, SEO, Social media, Data analytics, SEM, Market identification, Content marketing, Consumer insights
Should be from Fashion, Clothing, eComm Or B2C Firms

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