Digital Marketing Manager Digital Marketing Executive

Digital Marketing Manager Digital Marketing Executive

Quench Techno Valley
4 - 8 Years
Not Specified

Job Description

Roles and Responsibilities:
Planning, execution and optimization of online strategies (including social media marketing strategies) to ensure a strong presence for our brand on online/digital platform.
Overseeing social media strategies.
Achieving superior customer engagement and intimacy, app traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap
Strategies to increase app acquisition in cost effective manner.
Developing original content and suggesting creative ways to attract more customers and promote brands for all online platforms .
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments - Staying up to date with trends (including knowledge of tools and software) in all social platforms ensuring maximum effectiveness.
Conduct all activities required for strong online presence including but not limited to SEO, SEM, SMM, Web Analytics, Email Marketing, mobile marketing and Inbound Marketing
Social Media Marketing Campaigns:
Develop and manage digital marketing campaigns/contests for FB, twitter, LinkedIn - Develop and maintain YouTube channel as well as Pinterest account
Designing posts concepts to sustain readers curiosity and create buzz around new products - Write and optimize content for social networking accounts such as Facebook, Twitter, LinkedIn and other social media channels - Edit and post videos, podcasts and audio content to online sites. Creating video/text ads for FB/other social accounts
Working closely with the graphic designing & content writing team for social media management.
Web and Social Media Analytics
Track and analyze website traffic flow and provide regular internal reports - Creating reports showcasing Web Analytics data and site evaluation
Social media analytics for all social media FB, twitter etc.
Attain key performance indicators such as increasing traffic, reducing the website bounce rate, increasing dwell time or improving conversion
Measure ROI of all activities conducted online and improvise strategy as and when required
Search Engine Optimization and Website Management
Excellence in all kinds of search engine advertising such as display ads - Create online banner adverts and oversee pay per click (PPC) ad management
Fix any errors or bugs in online content
Email Marketing

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