Digital Marketing Manager

Digital Marketing Manager

Mumbai Mumbai City Navi Mumbai
4 - 6 Years
Not Specified

Job Description


Marketing | ATL &BTL + Customer Engagement Events
1. Actively engage customers through strong BTL activations
2. Create specific properties around Music, Art, Sports, Photography, Start-ups, etc that sync with Apple and Maple
3. Manage all co-branded initiatives with catchment brands; build strategic long term brand partnerships
4. Manage all promotions for Accessory products
5. Drive Events for Enterprise and Service teams
6. Annual / Quarterly / Monthly - Program Plans, Budgets , Month end reports
7. Build a strong CRM module that offers relevant customer purchase behaviour insights withautomated or AI targeting for repeat purchases , offer triggers, occasions.
8. Responsible for Footfalls, Lead Generation, and overall conversions - ATL or directcustomer campaigns
9. Drive digital media campaigns - both paid and organic
10. Evaluate current eCom and offer and drive either existing or new eCom portal
11. High quality campaigns around Apple core products and Shield - for all RTM’s
12. Annual / Quarterly / Monthly - Program Plans, Budgets , Month endreports
13. Apple marketing calendar, funds, activations tracker

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