Digital Marketing Manager

Digital Marketing Manager

Allstate Comserve Private Limited
Mumbai City
2 - 5 Years
300000 - 600000 INR

Job Description

Responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email, social media (SMM) and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
• Fluent in English
• Marketing Background greatly preferred
• Minimum 2 years experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Sales expertise to generate & close new business
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints preferred
• Strong analytical skills and data-driven thinking

We're a Mumbai-Headquartered IT/IT Services Company specializing in the following verticals:
Information Management
Web/App Design & Development
Digital Marketing
Custom Software Development
For more information about us, visit www.gdata.in.

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