Digital Marketing Lead

Digital Marketing Lead

Sampath Kumar Ramaiah (Proprietor of Sampath Kumar Ramaiah )
Bengaluru / Bangalore
2-5 years
20000 - 50000 INR

Job Description

Responsibilities:
1. Build and manage a rich content/editorial that attracts a qualified audience.
2. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
3. Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
4. Manage both on-page SEO and off-page SEO for the company.
5. Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
6. Grow our email list. Manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
7. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
8. Manage the strategy and setup of all paid campaigns.

About us:
The Patel Group of Institutions (PGI) is a unique education conglomerate based in Bangalore, India that offers a wide range of courses from the Montessori / Kindergarten level to Post Graduate programs

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