Digital Marketing Executive, SEO Executive ,PPC & analysis, email marketing, SMO

Digital Marketing Executive, SEO Executive ,PPC & analysis, email marketing, SMO

Asterveda Healthcare Private Limited
3-7 years
Not Specified

Job Description

Digital Marketing Professional

Wellness Extract Brand of Asterveda Healthcare Pvt Ltd is a fast-growing international brand with a strong embrace in science and technology making niche products proven to be helpful in the chronically diseases. We currently
supply medicines and supplements to some of the major hospitals all over India with branches in
India, Canada, and US.
We are looking for a dynamic individual who is interested in working with this Canadian based
company. We are currently looking for a full time Digital Marketing Specialist for Canadian Operations team
here in Canada. The company’s headquarters are based in India and offer work from home
benefit and all required equipment such as Laptop and cell phone. We are seeking a Professional who can use well Digital Marketing and SEO efforts, including onsite and offsite optimisation and keyword expansion research.
You know your way around keyword research, keyword tracking and SEO best practices. You’ll give pointers to the content team about optimizing and creating content pieces so that they rank high on Google. You will keep track of our SEO efforts and their impact.
You will be in regular finding SEM opportunities, communicate promotions, new brands and any changes that need to be reflected in the ads.
This position is for Remotely (Work from Home) & well suited to an individual that is looking to advance their career in marketing and gain hands-on experience in a thriving and supportive workplace.
You will help in creating landing pages and update creative material together with the design team, Developer.
You will manage our in-house affiliate program. You will also be the contact person for our external affiliate program. You will keep track of sales and regularly validate them so that affiliates can get paid. Communicating promotions also falls within your remit. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
Our Ideal Candidate will be who can….

Define the digital marketing strategy.
Increase brand awareness. Improve our digital marketing tools. Write a range of B2B marketing materials.
Build a community with customers, resellers, potential customers, industry professionals, journalists etc. Generate content for our social media platforms (Linkedin, YouTube, Facebook…) Managing day-to-day running of company blogs, ensuring posts are SEO-focused. Liaising with external agencies. Measure and assess performance against ROI and KPI’s.
Required Skills

· 4+ years of digital marketing experience/ working in an E-commerce/online marketing company.
· Experience in developing and implementing digital marketing strategies in E-Commerce
· Good knowledge and experience with online marketing tools and best practices.
· Strong understanding of SEO (both on-page and off-page tools), SMO and Growing an affiliate program.
· Have a deep understanding of performance platforms and keep up to date with the latest trends and best practices in the affiliate marketing space
· Successful and experienced in working within start-up businesses.
· Overseeing existing campaigns and making recommendations on how to optimize them.
· Analyzing trends and making data-driven decisions.
· High-level proficiency in MS Excel, PowerPoint, and Word.
· Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
· Producing detailed analysis and reports of campaigns.
Experience with website analytics tools would be beneficial (e.g., Google Analytics, Adobe Analytics, etc.)
ADDITIONAL SKILL
· Tracking KPIs and producing useful reports for management
· Outstanding ability to think creatively, strategically, and identify and resolve problems.
· Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
· Ability to clearly and effectively articulate thoughts and points.
· Excellent analytical, organizational, project management, and time management skill
· A good understanding of how PPC fits into the wider area of digital marketing
Optional:
Understanding of A/B testing and ROI analysis
Basic knowledge of HTML, CSS, JavaScript
Salary
As per experience or negotiable
Job Type: Full-time

AsterVeda HealthCare Pvt Ltd is a fast-growing firm with strong embrace in Natural Ingredients based Health Supplements. We currently supply medicines and supplements to some of the major
hospitals all over India with branches in India, Canada, and US.

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