Digital Marketing Executive

Digital Marketing Executive

Beanstalkedu Services Private Limited
3-10 years
180000 - 300000 INR

Job Description

3+yr of experience in a non-agency organization with demonstrated results achieved across SEO, SMM, PPC, ORM and lead generation with razor sharp focus on ROI. 


We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Build, plan and implement the overall digital marketing strategy for identified products of Beanstalkedu
Manage ALL organic digital marketing channels - email, video, content, social media, seo
Measure ROI and KPIs
Oversee all the company's social media accounts
Manage and improve online content, considering SEO and Google Analytics
Build highly effective campaigns through Email Marketing tools like Mail Chimp
Draw actionable insights from SEMRUSH and similar tools and put it to practice
Build an inbound marketing plan
Monitor competition and provide suggestions for improvement
Above all, the Digital Marketing Executive should have razor sharp focus on lead generation through various digital marketing channels and should have a business orientation to his/her approach to work.

Beanstalkedu is an international educational product and services company specializing in early childhood education. Started in 2012 in Kolkata, India, it is today, spread across all most major cities in India through partner organizations that deliver one of its many educational solutions. It is also present in UK, Kenya, Vietnam, the UAE and in Malaysia through international partners. Over the last decade, Beanstalkedu has carefully curated several educational products that benefit children in the age group of 6 months-11 years.

It delivers preschool education on a company-owned-company-operated (COCO) model through Beanstalk International Preschool. Teeny Beans is its trademarked non-franchise individual-branded preschool solution through which partners can start and operate their own preschool with an internationally recognized British preschool education adopting the EYFS framework, a first in India for non-franchise preschools. Launched in 2019, Teeny Beans has especially resonated with existing preschool franchise preschool looking to upgrade their curriculum and go independent of the franchisors with a credible partnership with an educationally focused partner.
Beanstalkedu delivers vocational and tertiary education to adults through two of its trademarked brands – International Institute Of Montessori Teacher Training (IIMTT) and Atheneum Global Teacher Training College. While the former delivers Montessori Education across India and International Centres through a mix of COCO and franchise model, the latter is an online educational platform for adults seeking recognized vocational and tertiary education for entering the educational industry worldwide or for those seeking CPD courses to stay relevant in their chosen fields.

Beanstalkedu is also a national franchisor for Kids Afterschool Programs for highly successful programs such as Writo (India’s first directed handwriting program), Super Phonics (early literacy program), Mini Max (whole brain developmental program) and Max Brain Abacus. The company is also invested in educational technology as a strategic pillar for growth with Apps like Sparsh (The Parent APP), Interakto (A game based interactive app for preschoolers) and a host of technology led solutions for children and for educational businesses that is slated to launch over the next 6-18 months.

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Functions : Education/Teaching, IT/Software Development - Application Programming/Maintenance

Industries : Education

Skills/Roles I hire for: analytical competence, Communication, technical competence

level Hiring For: Junior Level, Mid Level, High Level, Top Management

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