Content Insights Lead, Amazon Prime Video

Content Insights Lead, Amazon Prime Video

3-6 years
Not Specified

Job Description


Job summary
Are you interested in shaping the future of movies and television Do you want to define the next generation of how and what Amazon customers are watching Prime Video is one of the leading digital video services on the Internet today, and we're just getting started changing the way millions of people around the world enjoy content. Now available in more than 240 countries and territories, Prime Video offers customers the broadest selection of any on-demand video service, including our critically-acclaimed Amazon Originals Series such as Mirzapur, The Family Man, The Marvelous Mrs. Maisel, Tom Clancy's Jack Ryan, The Boys, Paatal Lok and many more, plus live sports including New Zealand Cricket. Amazon Studios is the movies and television development and production arm of Amazon. It is our role to produce original content and license studio programs worldwide in exclusive service of Amazon's Prime Video customers. We need your passion, innovative ideas, and creativity to help take us to new heights.

Key job responsibilities
Amazon Prime Video & Studios is looking for a Content Insights Lead to be the single-threaded owner of customer-focused content research efforts in India. We focus on relevant, compelling groundbreaking content and your job will be to help us evaluate our creative direction using marketplace signals and direct customer feedback. As part of the Amazon Prime Video IN team, you will be responsible for bringing multi-language, compelling content to our Amazon Prime Video customers across languages in India. This role will be responsible for deeply understanding the marketplace and the customer as it relates to entertainment content preferences, trends, and overall creative optimization (through content testing) of our local originals and also the localization opportunity for international content. This role will connect our creative teams with our customer throughout their viewing journey. You will leverage existing content testing best practices established by the WW Consumer Insights team while Inventing and Simplifying for the future alongside local PV/Studios leaders. You will work closely with Data Science, Production, Development, Marketing and Finance teams, always making sure to represent the voice of customers. This role will allow you to develop insights that help break new shows/movies on our service and maintain strong performance.

A day in the life
You will identify and lead appropriate research methodologies based on business and research objectives, partner with internal Customer Panel Operations teams and/or local third-party vendors as needed. You will learn how to program and deploy surveys using our internal tools and take ownership of research studies end to end.
  • 3+ years of marketing experience
  • Experience using data and metrics to measure impact and determine improvements
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional marketing programs

. Bachelor's degree or equivalent experience
. Multiple years of professional experience in the market research field
. Demonstrate applied knowledge across the core phases of the market research cycle: awareness, targeting, acquisition and retention.
. Have experience setting research objectives, writing surveys, and creating sound sampling and weighting schemes, analyzing and presenting results
. Experience with applied statistics, predictive analytics
. Experience leading mixed-method studies: online quant surveys, focus groups, 1:1, ethnos, online qual, mobile
. Demonstrated ability to collaborate effectively across internal teams, locally and remotely
. Have the ability to translate complex data sets into clear and compelling written narratives
. Proficiency in MS Excel and Word
. Fluent in at least one other local language (Hindi, Bengali, Marathi, Punjabi, Gujarati)

. Understanding of the television programming landscape is a plus
. Experience working in media research, specifically content testing a plus
. Experience on the research vendor side or within the research group of a media company
. Experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance
. Experience with various statistical techniques (regression analysis, coefficient correlation)
. Experience with Vision Critical's Sparq platform, Tableau, SPSS

Job Details

About Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to to research and develop technology that improves the lives of shoppers and sellers around the world.

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