Campaign Marketing Manager (B2B)

Campaign Marketing Manager (B2B)

Expedia Asia Pacific Ltd
Not Specified
Not Specified

Job Description

Campaign Marketing Manager (B2B)
Do you thrive in a fast-growing and dynamic global environment Are you passionate about marketing Can you combine your interest in the world of travel with authoritative marketing skills to help our company grow
Egencia -- Expedia Group business travel -- is one of the top Travel Management Companies (TMCs) in the world. We provide innovative business travel solutions and local customer service in 65 countries. We are a great place for hardworking people who share our true passion for tech and travel.
We are seeking an excellent marketing talent to join our Global Customer Marketing team. You are an effective campaign manager, who approaches challenges head-on, and enjoy working with a hardworking and diverse group of colleagues and clients Then we would love for you to join our team! This position presents an outstanding growth opportunity for the individual that thrives in a fast-paced, high-visibility and changing environment.
This role will be developing and delivering innovative and impactful Lifecycle marketing programs that accelerate and drive customer engagement and retention across the globe in line with business targets.
What you’ll do:

  • Integrate data insights, both quantitative and qualitative, into campaign planning.

  • Develop and socialize compelling campaign briefs that convey the business opportunity, metrics to success and overall marketing approach.

  • Partner with the global product & commercial teams to ensure all marketing is grounded in customer (and competitor) insight. Put yourselves in the shoes of the customer to understand their needs and wants.

  • Lead marketing campaigns throughout the delivery process, including the creation of the creative, campaign deployment, as well as the overall timeline and budget. Handle deadline and strive for flawless campaign delivery.

  • Effectively measure and optimize. Create analysis and dashboard on program performance & return on investment and use findings in the development of future activity and program optimization based on the results. Share progress updates and key landmarks with business partners

  • Ensure all activities meet brand guidelines and are meet legal & data protection requirements.

  • Continuously improve systems and tools: Provide input to marketing automation systems capabilities, data needs and related process roadmaps to improve agility and time to market of lifecycle campaigns.
Who are you:

  • Fluent in English with exceptional written, verbal, and social communication skills

  • Previous marketing experience, including campaign management, in a b2b customer success environment, for a SaaS or enterprise software company

  • Ability to solve problems, willing to teach, ready to learn, and able to produce powerful campaigns that increase client lifetime value.

  • Proven track record to work independently and prioritize multiple tasks and deadlines with confidence and ease.

  • Strong organization skills, attention to detail, diligence and follow-through.

  • Curiosity, love of data and digging into the story behind the data.

  • Understanding of how campaigns impact the organization health and business at large.

  • Cross-team collaboration skills with a desire to have fun while doing your best work!

About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®,™, and Expedia Cruises™.
© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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