Will be responsible for brand communication development across all channels (Offline + Online) for thematic communication, product launches, device partnerships, network comms etc.
Conceptualizing and developing the core brand strategy
Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently sharpen our strategic focus.
Be the custodian of brand health and closely track brand’s consideration and saliency
Management of workflows & timelines for development of all campaigns across different mediums- TV, print, retail, digital, outdoor & radio
Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality
In market efficiency
Creating GTM communication toolkits for new launches and strategic interventions to propel business growth.
Creating 360 campaigns including press, outdoors, radio and digital across the above portfolios.
Driving brand salience by ensuring extension of national campaigns across Airtel retail stores.
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