Automotive Journalist / Automotive Content Writer / Car Content Writer / Automobile Content Writer

Automotive Journalist / Automotive Content Writer / Car Content Writer / Automobile Content Writer

Squad CAR Jasoos Private Limited
1-3 years
120000 - 180000 INR

Job Description

KEY RESPONSIBILITIES:

  • Create, edit, and update content on our website, blogs, social media and, YouTube channel.
  • Understanding the relationship between creating content and return on investment, i.e., using published content to generate leads and raise brand recognition. (through content and motion)
  • Create content that can help attract an audience and generate leads, impact customer buying decisions by boosting traffic on our website, and utilizing SEO methods.
  • Make the content more appealing by using self-clicked photos and videos. Source images shot either at launches, dealerships or create custom images.
  • Expected to write an average of 3000 words worth of engaging lead-generating articles daily.
  • Create new expert reviews, featured articles, and comparisons.
  • Developing an in-depth understanding of current automotive industry trends, development, and customer sentiments through conducting research and interviews.
  • Based on web traffic metrics, review the performance of published content and present it to management.
KEY COMPETENCIES, SKILLS & EXPERIENCE:

  • Must have experience in the automotive domain and a genuine passion for cars.
  • Should have excellent written and verbal communication skills.
  • Writing in Hindi will be considered as an added advantage.
  • Able to craft unique stories in the automotive domain.
  • Must have a versatile, pragmatic writing style to engage customers by influencing their purchasing decisions with relevant, meaningful content.
  • Should have experience in WordPress postings.
  • Must have a complete understanding of SEO, Google Analytics, keyword research tools, and software that help find trending topics like BuzzSumo, Uber Suggest, Keyword Planner, Google Trends, etc.
  • Should know how to use email marketing tools like MailChimp, Hubspot, Sendinblue, etc.
  • Must have experience in handling car launches, live events, and Auto Expo.
  • Must have intermediate to advanced level knowledge in photography and videography.
  • Knowledge of video editing and podcast publishing is a plus.
  • Must have an ability to work in a fast-paced environment with multiple priorities while maintaining focus on details, execution, and results.
  • Capable of quickly and consistently producing high-quality work on tight timeframes
  • Should have strong organizational and analytical skills.
  • Ability to work independently and collaboratively in a team.
  • Must be open-minded, practical, and agile.
Qualification & Experience:
  • A degree in Mass Media/Journalism/Automobile Engineering will be more desirable
  • Minimum of 1-2 years of experience as an automotive journalist, including automotive content writing, photography, and videography.

Car Jasoos has revolutionized the way people buy new cars in the market. We take care of our customers' entire car-buying requirements, from the lowest price, research, finance, insurance, and hassle-free delivery at customers' homes. Customers can also get car reviews, buying tips, and comparison tools for cars on our website. The brand has set its footprints in Delhi, Haryana, Uttar Pradesh, and Gujarat. It continues its further expansion to achieve its pan India car selling vision.

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