Associate Manager-Acquisition (CASA) - AP & TS

Associate Manager-Acquisition (CASA) - AP & TS

IDFC FIRST Bank

Job Description



Job Title - Associate Manager-Acquisition(Current Account
Place of work - Pan - India
Business Unit - Retail Banking
Function -Branch Banking
Compensations - Best in class in the industry. In addition valuable service awards would apply.

Job Purpose:
The role entails direct customer interaction and is responsible for business acquisition of current accounts for a designated branch. It will also entail explaining and selling banking products to customers and acting as a link between customers and bank - ensuring best in-class service to the customers. The role bearer has a responsibility to support Sales Manager in catchment mapping, customer feedback and identifying and converting potential opportunities. The role bearer is responsible for driving client acquisition, deepening customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.
Roles & Responsibilities:
Key / Primary Responsibilities of the Role - List the primary deliverables
  • Acquisition of NTB Current account customers in the identified segment and reference generation from the specified catchment area
  • Ensure acquisition of high quality current accounts in terms of product mix, segments and constitution mix
  • Proactive registration and activation of acquired customers to direct banking channels
  • Meet and exceed the defined targets of new customer acquisitions month on month by analysing transaction banking needs of the customer
  • Assist and support the Sales Manager in catchment mapping and scoping exercise
  • Provide regular feedback to SM / RM on opportunities and customer needs
  • Ensure adherence to selling norms and SOPs defined by the organization
  • Ensure strict compliance with internal guidelines and external regulations
  • Ensure quality sourcing in line with the Bank's policy


Secondary Responsibilities - List the deliverables other than primary, but essential for the role
  • High degree of market awareness and understanding of customer's needs
  • Collaborate with other branch departments and functions to provide products and service offerings to the customer to ensure customer centricity

Qualifications:
Graduate - Any discipline
Part Time / Full Time - Full Time
Experience:
Minimum Number of Years - 0-4 years
Industry - BFSI
Functional Area - Sales
Level / Capacity - Junior Management

IDFC FIRST Bank was formed by the merger of erstwhile IDFC Bank, promoted by renowned infrastructure financing institution IDFC Ltd. and leading technology NBFC, Capital First. IDFC FIRST Bank has provided over 30 million loans in its combined history and serves customers in over 60,000 villages, cities and towns across the length and breadth of the country. The bank believes in making customer-first products, and was the first universal bank to offer monthly interest credit on savings accounts, life time free credit cards with dynamic and low APR rates, and many other such interesting products.

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