Assistant Manager Content & Social Media

Assistant Manager Content & Social Media

Accor
5-8 years
Not Specified

Job Description


Key Responsibilities:

  • Research industry-related topics and hotel teams interactions
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise our company and products
  • Interview industry professionals and incorporate their views in blog posts
  • Promote content on social networks and monitor engagement (e.g. comments and shares)
  • Identify customers needs and recommend newtopics on customer journey
  • Coordinate activity schedule based on offers, messaging, trend, …
  • Coordinate with marketing and design teams to illustrate articles
  • Relation with PR team on opportunities to co-animate
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update our websites as needed.
  • Follow up of Online strategy for ibis India
  • Animate tactical offers and Loyalty promotions
  • Engagement relations with Agency to optimize retainers and ROI
  • Force of innovation ideas to highlight the brand among all platforms
  • Competition Surveys and tracking.

Business Analysis :

  • Deep analysis of performance for each social campaigns
  • Analysis of Hotels social performance across all levers
  • Provide monthly report on target & results
  • Partner with Marketing and Revenue team to measure ROI

Key Internal Interactions :

  • Director of Operation ibis & ibis Styles India
  • Director of Revenue Management ibis & ibis Styles
  • VP Commercial Accor India & Sth Asia
  • Director Digital - Accor India & Sth Asia
  • Head of culinary transformation
  • General Managers & DOS ibis & ibis styles India

InterGlobe Hotels

Requirements

  • Proven work experience as a Content Creator, Copywriter or similar role Portfolio of published articles
  • Hands-on experience with Content Management Systems (e.g. WordPress) Excellent writing and editing skills in English
  • An ability to fact-check long-form content pieces Time-management skills
  • Ability to impact & Influence all stake holders
  • Minimum 5 year experience in similar role

About Accor

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