APAC - Marketing Measurement & Optimization C10

APAC - Marketing Measurement & Optimization C10

Citi
3-5 years
Not Specified

Job Description


Key expectations from the role are -
.Accountable for hands on analytics project delivery of marketing measurement analysis & tracking reports for regional and country campaigns
.Bring analytical & statistical rigor into marketing measurement with techniques such as Design Of Experiments (DOE), Sampling and Probability Distributions
.Work closely with the Big Data Implementation, Products, Business Analysis & Insights, and modeling teams to bake in details of new campaign launch into tracking reports
The ideal candidate would have:
  • Depth of expertise in marketing analytics, especially related to marketing campaigns tracking, Design of Experiments & attribution
  • Expertise in statistical methods for campaign measurement such as sampling, test of hypotheses, statistical distributions and probability functions.
  • Extensive knowledge of analytics/reporting tools, query languages such as SAS, SQL & Intermediate Excel skills
  • Ability to influence stakeholders through coherent and clear visualization, presentation & communication skills
  • Knowledge of / experience with multi-channel and cross-channel attribution
  • Experience with in-depth marketing analytics and problem solving, ability to think strategically while being detail and execution-oriented, and success in managing competing priorities
  • Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channels

Qualifications:
  • 3-5 years of experience in marketing analytics roles with exposure of working in financial services (preferred domain)
  • Strong knowledge of basic statistics and proven track record of using statistics in past projects
  • Strong Knowledge of marketing analytics techniques & query languages: SAS & SQL

Education:
  • Masters in a numerate subject such as Mathematics, Statistics, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability

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Job Family Group: Decision Management
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Job Family:Specialized Analytics (Data Science/Computational Statistics)
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Time Type:
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Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ('Citi') invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .
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About Citi

Job Source : jobs.citi.com

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