Account Manager - Paid Media

Account Manager - Paid Media

DJE Holding
4-6 years
Not Specified

Job Description



Basic Qualifications:
4-6 years of experience in Programmatic Operations- Review the campaign brief generate programmatic media plan to deliver client objectives.- Create and actively manage and optimize programmatic campaigns in DSPs- Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio. Handling platforms like DV360
Role & Responsibilities:
.Supporting and delivering on the paid media marketing activity with a key focus on paid search and paid social.
.Delivering the paid media marketing strategy to acquire new customers and maximise the performance of the existing customer base utilising various procedures
.Tweaking the plan on the basis of the client's suggestions (if any), budget allocation for the ads, stating ROI and dividing the financial resources for social media posts, ad copies, etc.
.Working across paid social with a key focus on Facebook, Instagram, Twitter LinkedIn and Google. Launching the campaign and its continuous tracking.
.Optimization on the basis of your analysis to get better results and report the same to the client on a periodical basis.
.Campaign reporting and analysis, reviewing campaign effectiveness to maximise results. Analysing the campaign with the help of analytics tools and techniques.
.Drive innovation and explore new paid media opportunities.
.Liaising with the wider digital team.
.Working with the Buying & Merchandising, content and design team when needed
. Coordinating with external vendors post understanding client's requirements to deliver results
.Implement, maintain the successful digital tagging and analytics measurement strategy for clients, including websites, blogs, mobile apps, and reporting applications.
.Support all analytical platform implementations (Google Tag Manager, Google Analytics 360 Suite, etc).
.Manage the web analytics tag implementation, testing & reporting during the development of online media, marketing landing pages, websites, conversion funnels and other initiatives.
.Creation of user segments, setting up goals and ecommerce tracking plus analyze marketing campaigns & provide insight in the customer journey (attribution).
.Experience of creating reports on Google data studio.

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About DJE Holding

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR Advertising Age's 2019 A-List the Holmes Report's 2018 Global Digital Agency of the Year and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle). For more information please visit: www.edelman.com Click here to view a short video about life at Edelman.

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