As per our Telephonic Discussion here i share u the job details:
Company:Leading jewellery manufacturing
Position: Executive Marketing
Location: Mumbai, breach candy
Digital Marketing Duties:
Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media
and display advertising campaigns.
Manage / update / create content writing & blogs for websites – Rose.in and
Design, build and maintain our social media presence.
Develop & execute marketing calendar and monitor timelines & effectiveness.
Identify trends and insights, and optimize spend and performance based on the insights.
Coordinate with digital marketing agencies and bloggers, media houses for shoots & designs.
Craft clear product marketing copy.
CRM & Operational Duties:
Planning and delivering CRM strategies across the organization with a view to retaining existing
customers, increasing brand loyalty and expanding the company brand.
Design and manage CRM structure that will work seamlessly across the business and capture
crucial information along the sales funnel.
Development of testing strategies to guarantee the most efficient approach for the organization
and its customers.
Coming up with creative ideas, preparing proposals, overseeing the production process &
execution and reporting the results to the relevant people.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
Designing and implementation of Visual Merchandising.
Plan, execute, and measure experiments and conversion tests.
Instrument conversion points and optimize user funnels.
Planning and execution of Rose events.
Conduct research to analyse customer’s behaviour (e.g. purchasing habits, trends & preferences).
Identify and analyse competitors.
Customer Database Management.
Prepare Forecasts – Monthly, Quarterly & Annually.
Foster good teamwork.
MIS & Reporting.
If you are interested then share your updated CV on [HIDDEN TEXT]