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"Executive Marketing"

Keywords / Skills : "Digital Marketing", "CRM"

2 - 4 years
Posted: 2019-02-13

Industry
Advertising/PR/Events
Gems & Jewellery
Function
Marketing & Communications
Role
Marketing Executive
Salary
1.00 - 3.00 lacs
Posted On
13th Feb 2019
Job Description
Dear Candidate,

As per our Telephonic Discussion here i share u the job details:

Company:Leading jewellery manufacturing

Position: Executive Marketing

Location: Mumbai, breach candy

Requirements:

Digital Marketing Duties:

 Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media

and display advertising campaigns.

 Manage / update / create content writing & blogs for websites – Rose.in and

rosethewatchbar.com.

 Design, build and maintain our social media presence.

 Develop & execute marketing calendar and monitor timelines & effectiveness.

 Identify trends and insights, and optimize spend and performance based on the insights.

 Coordinate with digital marketing agencies and bloggers, media houses for shoots & designs.

 Craft clear product marketing copy.

CRM & Operational Duties:

 Planning and delivering CRM strategies across the organization with a view to retaining existing

customers, increasing brand loyalty and expanding the company brand.

 Design and manage CRM structure that will work seamlessly across the business and capture

crucial information along the sales funnel.

 Development of testing strategies to guarantee the most efficient approach for the organization

and its customers.

 Coming up with creative ideas, preparing proposals, overseeing the production process &

execution and reporting the results to the relevant people.

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points.

 Designing and implementation of Visual Merchandising.

 Plan, execute, and measure experiments and conversion tests.

 Instrument conversion points and optimize user funnels.

 Planning and execution of Rose events.

 Conduct research to analyse customer’s behaviour (e.g. purchasing habits, trends & preferences).

 Identify and analyse competitors.

 Customer Database Management.

 Prepare Forecasts – Monthly, Quarterly & Annually.

 Foster good teamwork.

 MIS & Reporting.

If you are interested then share your updated CV on [HIDDEN TEXT]
Key Skill(s)

About Company

3sba
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