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Keywords / Skills : "Online Marketing", "Digital Marketing", Internet marketing, "Mobile Marketing"

3 - 10 years
Posted: 2019-02-08

Nationality
India
Industry
IT/ Computers - Software
Travel/ Tourism
Function
IT
Role
Software Engineer/ Programmer
System Analyst/ Tech Architect
Systems Engineer
Web Master/ Web Site Manager
Education
BCA
BE
BTech
MCA
ME
MTech
MS
Salary
5.00 - 6.00 lacs
Posted On
8th Feb 2019
Job Description
Job Description/Key Deliverables:

Understand the consumer journey cycle management - New user onboarding, retention, repeat purchase, usage frequency & devise an engagement plan across all platforms.

Good analytical insights into customer usage patterns to sharpen engagement & increase usage frequency.

Analyze consumer data, evaluate opportunities, understand potential user segment & come with plans to improve on consumer engagement & usage pattern, keep retention levels high using various communication channels.

Lead & set up the consumer engagement function for the company. Use consumer data effectively & efficiently to deliver actionable insights.

Devise re-engagement plans - Platform Planning, Email, App engagements, push notifications, SMS, Social retargeting & other possible communication channels basis consumer behavior.

Work effectively across teams and enjoy the interplay with App development, Product and Marketing team.

Knowledge of online tools, app tracking tool & marketing automation tool is mandatory.

Able to manage Marketing Automation tool for all consumer engagement campaigns.



About Company

Stylein Consultancy Pvt Ltd
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