Expertise in social media, SEO/ SEM, analytics, email marketing, website development and maintenance, content marketing, interactive advertising, etc. is a must. Should have relevant experience in marketing mobile apps/ websites with a view to increase user base and engagement.
Plan and execute web, SEO/ SEM, marketing database, email, social media and online advertising campaigns.
Build and monitor clients social media channels (Face book, LinkedIn, Twitter, YouTube, Google, etc.) and prepare reports.
Candidate is expected to generate initial users for the app using both online and offline methods, focus on retention and help structure and track various features to maximize virility.
Manage interactive projects from inception through completion in compliance with plans and strategy briefs in relation to one or multiple, small or highly complex projects.
Provide functional expertise, best practices and recommendations regarding the execution of digital marketing campaigns.
Maintain up- to- date industry knowledge of trends, technologies, industry standards and best practices on an on-going basis.
Manage email marketing campaigns for clients, including planning, targeting, setup, testing, execution, reporting and optimization