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Walk-in for Sr. Analyst- Marketing Analytics on 19th and 20th Jan 2019 @ Synchrony, Hyderabad

Keywords / Skills : B2C Marketing, Adobe Analytics, Marketing Analytics, Advanced Analytics, Marketing Campaign, SAS, BI

2 - 5 years
Posted: 2019-01-11

Job Description
Role Summary/Purpose:

Seeking intellectually curious candidate with a passion for executing and analyzing real world marketing campaigns. The selected candidate will be part of Analytics Center of Excellence rolling up to Synchrony Financial, India. The candidate will be part of Marketing Analytics team and will be responsible for working directly with US based stakeholders & executing project/BAU reports and driving thought leadership & Innovation.

Essential Responsibilities:

• Analyze Campaign effectiveness and efficiency of B2C marketing & incentive campaigns

• Automate and Streamline Reporting and enhance the processes for quicker and accurate delivery.

• Executing and delivering standard reports on recurring basis across B2C Cardholder function.

• Provide total analytical support including extracting data, preparing analysis, interpreting data, making strategic recommendations and presenting out to clients

• Adhere to SLA’s on timeliness, accuracy & compliance for all projects.

• Communicate analysis and recommendations in a concise manner to a variety of audiences

• Proactively leverage expertise in the larger team to deliver positive business impact.

• Explore latest Tools and Techniques in the Industry and leverage them for Advanced analytics.

Qualifications / Requirements:

• Graduate (Math/Statistics/Economics/ General Science/ Engineering) with 2+ years of experience (Distance learning not valid)

• Hands-on knowledge of SAS is mandatory

• 1+ years of experience in Adobe Analytics/Google Analytics/ Tableau/BI Tools is preferable

• Strong written/oral communication skills

• Course work in statistical and database management

• Financial/Marketing domain experience is preferable

Desired Characteristics:

• Financial Domain knowledge

• Understanding of Adobe Analytics

• Knowledge of Statistics and Database Management

• Good knowledge of latest Analytical practices in the Industry.

• Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA.


Hotel Avasa

Hitech City, Madhapur, Hyderabad - 500081

Timings : 10am to 6pm


About Company

Synchrony Financial Overview:
With roots in consumer finance that trace back to 1932, Synchrony Financial is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers; including Main Street mainstays, local merchants, manufacturers, buying groups, industry associations and healthcare service providers. We are the largest provider of private label credit cards in the United States based on purchase volume and receivables and we provide co-branded dual card credit cards, promotional financing and installment lending, loyalty programs and FDIC-insured savings products through Synchrony Bank. Who do we serve? Hundreds of thousands of customers across the U.S. and Canada spanning the electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, retail and healthcare industries.

Our purpose is clear: we are committed to pioneering the future of financing, improving the success of every business we serve and the quality of each life we touch. This is fitting because when you join Synchrony Financial, you’re joining an organization that recognizes that our people are our greatest asset —every single one of them. That’s why we are deeply committed to investing in the growth of each member of our team. And with 80 years of experience, we know how to develop talent. At Synchrony Financial, we work hard to offer competitive rewards, compensation and benefits. When you join us, you become part of a stimulating work environment with vast opportunities to sharpen your skills and embrace new leadership challenges.
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