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Urgent required Search engine Marketing Analyst for a leading US Advertising co at @ Goregoan

Keywords / Skills : sem, SEO, Search Engine Marketing, Online Marketing, Ppc, SMO, Internet Marketing, Search Engine Optimization

1 - 9 years
Posted: 2019-03-01

Industry
Advertising/PR/Events
Function
Marketing & Communications
Role
Other Roles - digital marketing
Education
Any graduate
Salary
0.10 - 5.00 lacs
Posted On
1st Mar 2019
Job Description
Urgent required Search engine Marketing Analyst for a leading US Advertising co at @ Goregoan
Company Profile:
Company helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. Company's mission is to provide more customers to local businesses around the world. The company's operations are located in the United States, Canada, Australia, New Zealand, Japan, Germany, the Netherlands, Brazil, Mexico and India. The Company offers online marketing products and solutions in three categories: digital advertising, Lead Conversion Software and Web Presence. The Company delivers its suite of products and solutions to local businesses through a combination of its proprietary technology platform, its direct inside and outside sales force, and select third-party agencies and resellers.
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Job Description SEM Analyst (Search Engine Marketing Analyst)
A SEM Analyst works on campaign set up and life cycle management. The role involves understanding and interpreting set up instructions shared by Campaign Consultants and executing them as per company best practices. This role demonstrates proficiency with online
search (PPC) and display advertising techniques. SEMA will be responsible for the performance of the assigned book of campaigns and will leverage training provided to effectively optimize the campaigns to meet advertiser goals.
The candidate must be flexible and able to multitask across a variety of job duties, including:
Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages
Setup of initial campaign bidding, publishers and directory categories
Ensure ads, keywords and landing pages are in alignment with the focus of the campaign
Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations
Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead
Meet the daily targets for campaigns reviews and turnaround times for issues highlighted
Building rapport and developing relationships with Campaign Support teams globally
No client interaction is required for this job role
Key Skills
Demonstrates proficiency and mastery of key Search Engine Marketing(SEM) technologies and systems to manage campaigns
Exhibits advanced capabilities for effectively managing search and display campaigns possesses skills to establish, assess, modify/adjust, and routinely improve campaigns over their lifecycle
Demonstrates expertise with third-party and publisher system administration and modification
Demonstrates proficiency in verbal and written communication skills
Key Competencies
Analytical Thinking & Troubleshooting (understanding the root cause)
Able to methodically approach problem resolution
Able to manage time and prioritize multiple tasks in a fast-paced environment
Capable of interpreting data and make recommendations to improve campaign performance
Learning on the Fly (Learns new concepts quickly)
Open to change seeks learning opportunities
Able to effectively communicate ideas and thoughts
Primary Location
5-B | Express Zone Towers | Patel Vanika | Western Express Highway | Goregaon (E) | Mumbai 400097
Schedule
Full-Time, 5 Days a week and 1 full Saturday working in the month
General Shift: 9.30am to 6.30pm
Interested candidate please send your cv at [HIDDEN TEXT] or kindly refer someone from your rich contacts.
Please mention Current CTC, EXpected CTC, Notice Period
Regards
Pankaj B Khanted
Genext Consultants
mbno 9920804212.


About Company

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