Social Media Strategy and Ideation:
Think, create and publish content on a daily/weekly basis. Create content that builds meaningful connections and encourages audience to take the intended action.
-Build and execute social media strategy through competitive research, social platform determination, benchmarking, messaging and audience mapping. This should include exciting, creative, innovative and out-of-the-box ideas.
-Social Media Management: Manage all social activity across Facebook, Twitter, Instagram, Linkedin and other networks to ensure a steady flow of content and a responsive social presence.
Social Media Analytics: Identify, analyze issues, patterns and trends and deliver solutions accordingly which will help in engaging with the target audience and building social media presence of brands.
Influencer Engagement & Community Maintenance:
Identifying relevant sector-related online influencers - bloggers, community owners, etc and getting involved in execution of any influencer outreach program.
Managed Social Media Campaigns.
Utilization of all major Social Media Platforms as per campaign objectives (FB, Twitter, Linkedin,)
Analysis and effective Reporting on Campaign Performance.
Ability to draw good and effective content for Social Media Post.
Experience in Transaction Driven Social media campaigns (SMO for E-Commerce).
Key Functional Areas of Responsibility
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Research and administer social media tools in support of clients’ social media strategy
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
1 – 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations