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Sr. Executive - Digital Marketing

Keywords / Skills : seo, sem, digital marketing, google analytics, youtube, marketing campaigns, linkedin ads, facebook ads, google ads, twitter ads, ppc, google tag manager, contentstack

5 - 7 years
Posted: 2019-05-23

Industry
IT/Computers - Software
Function
Posted On
23rd May 2019
Job Ref code
200519004532
Job Description
Job Description:

Job Description Sr. Executive Digital Marketing
Experience 5-7 years
Location Gurgaon


We are looking for a digital marketer who engages prospects, clients, employment candidates, and industry partners using social media, SEM, and SEO to generate measurable improvements inbound lead flow for the sales organization. This candidate will work as part of the marketing team to support the digital marketing plan.

Responsibilities
  • Own the ideation, planning, execution, and measurement of digital marketing campaigns that involve social media, email, SEM, SEO, and content marketing assets.
  • Create and execute campaigns that support employee recruitment, drive event attendance, increase lead flow, and deepen brand penetration.
  • Audit and baseline the performance of social media, SEM, and SEO efforts on a periodic basis, while identifying opportunities to improve the performance of each channel.
  • Develop and maintain KPIs for social media, SEM, and SEO that are communicated within periodic performance reports.
  • Identify and continually curate keywords based on competitors, market conditions, and the target audience for the GSPANN website.
  • Work with the marketing content team to identify, prioritize, and use keywords within content assets that improve website traffic and conversion rates for target audiences.
  • Daily use of Googles suite of analytics, SEM, and SEO related tools, particularly the ongoing employment of Google Tag Manager (GTM) to maintain instrumentation and track element-level activities on the GSPANN website.
  • Define, create, and publish weekly, monthly, and quarterly reports on the health and performance of SEO for the GSPANN website, and the performance of social media and SEM in terms of predefined KPIs.
  • Define, communicate, and validate remediation of GSPANN website issues that impact SEO performance and lead generation.

Requirements
  • Minimum of 5-7 years of experience as a digital marketer with experience within an IT services or e-commerce software company.
  • Best-practice experience with and understanding of Coschedule, Jira, Confluence, ActiveCampaign, SproutSocial, eClincher, Google Analytics, Google Web Master Tools, Google Tag Manager (GTM), Google Search Console, SEMRush, Raven, Contentstack, Prismic, HotJar, and equivalent platforms.
  • Best-practice experience with and understanding of social media platforms, including LinkedIn, Twitter, Facebook, and YouTube.
  • Highly analytical and organized, the candidate can communicate via numbers, written reports, and presentations to both peers and leadership.
  • Certifications in Google and related tools are plus.
  • Must have excellent writing and editing skills with flawless spelling and grammar, along with experience targeting content for the U.S. audience.




About Company

GSPANN Technologies Inc.GSPANN is a US California Bay Area based consulting services provider focused on implementations in the Enterprise Content Management, Business Intelligence & Mobile Solution initiatives. More than 90% of our current clientele are FORTUNE 1000 organizations. We specialize in strategy, architecture, delivery and support of solutions in the ECM, BI and Mobility space. Since 2004, our consultants have successfully served over 150 fortune 500 clients. We have implanted solutions in Enterprise Content Management, Business Intelligence, Data Warehousing, Information Management, Big Data, Mobility, QA Automation & Project Management areas. Good mix of subject matter experts, project managers, senior and junior consultants. We have a successful & proven cost-effective onsite, offsite and off-shore model. Our consultants helps our Clients with Strategy development, Architecture build outs, Delivery Services and Post Delivery Services (maintenance & support). Our Specialties: Enterprise Content Mgmt, Information Mgmt (BI and DW), Web Strategy and Solution, QA Automation, Creative and Design Mgmt, Interactive Marketing solutions, Content Authoring and Migration, 24 X 7 Application Support, Mobile App Development, Omni Channel Strategy.
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