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Social Media Specialist

Keywords / Skills : Social Media Specialist, SEO, Google Analytics, Web Design, Marketing, Social Media, Social Media Manager, keyword research, Content Management, copywriting

2 - 3 years
Posted: 2019-07-19

Job Description
We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our companys views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Roles and Responsibilities:
  • Perform research on current benchmark trends and audience preferences
  • Design and implement a social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures, and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications
Competencies and Skills Required:
  • Proven work experience as a Social media manager
  • Hands-on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image, and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field

About Company

When a group of yoga enthusiasts joined hands with the mission to help companies find success in the field of Health & Wellness, Yoga, Travel and Ayurveda. Our job is to help disseminate their stories to get it through to the intended public. We strongly believe the first and foremost step to building a brand is to understand the company’s perceptions, ideologies and motives and put those out in such a way that the customers also understand the same. This will help bridge the gap between the two parties. Nonetheless, our ultimate goal is to help organizations reach their full potential through a dynamic fusion of great ideas, creativity and technology. We meticulously concoct marketing plans and solutions tailored to our clients’ and their customers’ specific needs.
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