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Keywords / Skills : SEO Content Writers, SEO Executive, Off page Optimization, On page Optimization

2 - 4 years
Posted: 2019-04-16

Nationality
India
Industry
Dotcom/Internet/E-commerce
Textiles / Yarn / Fabrics / Garments
Function
IT
Marketing & Communications
Role
Technical Writer
Web Master/ Web Site Manager
SEO Expert
Education
Any graduate MBA
Stream:
Advertising
Mass Communication
Marketing
Posted On
16th Apr 2019
Job Ref code
VFSE16042019
Job Description
Brand Name: London Rag

Genre: Global Women Fashion catering to young women between 16-35 years (e-commerce)

Company information:

London Rag is more than just a women’s fashion brand. It is an attitude, an expression of what fashion ought to be. The brand was founded in the basement near Old Street London and has always aspired to provide the masses (and classes alike) with quality products. The old adage of ‘Quality never goes out of style," is one of the brand’s founding tenets and is reflected in every piece of merchandise we produce. 


Web URL: www.londonrag.com

Location to be concentrated: United Kingdom 
Work Location: India, Mumbai.

Job Responsibilities:

- Competitive analysis of fashion brands established in UK

- Keywords identification & selection as per brand’s competition

- Selecting & maintaining ratio in between low : medium : high competitive keywords

- Maintaining ratio in long tailed & short-tailed keywords

- Identifying opportunities in website optimization based on the below pointers:

On-page optimization:

o Analysing complete website for on-page optimization

o Reduction of page load time of all web pages

o Creating title tags & description for all pages

o Creating & uploading meta titles & description tags featuring all pages & products

o Creating batch of tags & perma-links for all pages

o Provide assistive information to content writers for creating website & product content

o Creating a complete .xml site-map & getting the sitemap listed on Google & other major search engines

o Research & development on other on-page optimization techniques

Off-page optimization:

o Getting the website crawled on Google & other search engines

o Creating Google Console, Webmaster tools, Google tag-manager accounts

o Set-up tags for all pages/events/occurrence to monitor responses by users

o Set-up & monitor Goal page on order completion & newsletter subscription

o Listing websites for all the publishing opportunities

o Strategize submission plans for all categories:

 Logo submission

 Article submission

 Blog submission

 Directory submission

 Classifieds submission

 Presentation submission

 Video submissions

 Image submissions

 Link submissions

 Social bookmarking

 Deal/coupon submissions

- Work with content team to create strategy for keyword plotting in website content, product content, blog content, seo article content, ghost blog content, presentation content & other content related submissions

- Work with graphic & content team for infographic creation for brand submissions

- Work closely with website team & get the SEO related work updated on website

- Monitor weekly progress & prepare a weekly report for performance analysis

- Keep a track on monthly progress of website performance & keep a comparison record of all months

- Suggest corrective measure to maintain & increase website retention rate

- Time to time suggest methods on how to improve SEO performance



About Company

Volar Fashion is sister concern of Grandstep (HK) LTD. Grandstep is a Hong Kong based manufacturer of fashion footwear, garments, bags and accessories. You can view our company profile through www.grandstep.com www.grandapparels.com www.londonrag.com

Grandstep is committed to exceed our customer’s expectations in quality, delivery and cost through continuous improvement and customer interaction. We constantly match our pace to the innovation and inspiration from the fashion world to thrive and accomplish our goal of a leading shoe, Apparels, Bag and accessories manufacture.
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