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Keywords / Skills : off page optimization, SEO, Search engine optimization, SEM, Internet marketing, Online marketing, Link builder, Search engine, On page Optimization, SMO

1 - 4 years
Posted: 2018-10-06

Industry
IT/ Computers - Software
Function
IT
Role
Software Engineer/ Programmer
Posted On
6th Oct 2018
Job Description
Responsibilities 

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. 

Requirements 

• Proven SEO experience

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

• BS/MS degree in a quantitative, test-driven field

Supplementary skills: PHP, UX, IA, CRO, SEM, Content Strategy, Social Media

EXPERIENCE

• Relevant: Minimum 6 Months of rich experience in SEO.

QUALIFICATION:

Required education: Bachelor’s degree.

Job Type: Full-time

How to apply:

• Interested candidates share their resume on : [HIDDEN TEXT]



About Company

TIGI HR Solution Pvt. Ltd. is an auxiliary resource for client. We enable our clients by tested and proven methods in moving to the next level from the current state of achieving their business goals in current day business challenges. We act as a catalyst that works towards accomplishing the betterment of the client firms through various verticals, such as training, coaching, mentoring, consulting and entrepreneurship in a professional manner. Our collaborative efforts with various partner firms work towards the culmination of better performing employees as well as a profitable business and become a brand in the market.
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