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Keywords / Skills : SEO, Online marketing, Link builder, Search engine, Google Analytics, Google Adwords, On page Optimization, Off page Optimization

1 - 4 years
Posted: 2019-08-12

Industry
Dotcom/Internet/E-commerce
Market Research
Social Media
Function
Marketing & Communications
Role
Marketing Executive
Market Research - Executive
Education
Bachelor of Arts (BA)
Salary
1.20 - 1.80 lacs
Posted On
12th Aug 2019
Job Description
Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

• Optimize copy and landing pages

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

• Proven SEO experience

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO

• BS/MS degree in a quantitative, test-driven field



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