Awareness about various content marketing platforms of the Market Research Industry.
On-site And off-site SEO experience for increasing the web traffic.
Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, RELATIONSHIP-BASED Link Building, .EDU AND .GOV Link Building, Broken Link Building)
Ability to track and monitor results for web-traffic.
Able to participate in the market research industry related group discussions, online forums, and targeting audience effectively.
Effective in troubleshooting, SEO and ranking related issues.
Tracking the links and building SEO reports
Key Functional Areas of Responsibility:-
Site Analysis - Complete technical report of the website. The report includes onpage and offpage factors of the website.
On-page Knowledge - Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. etc.
Creating high quality backlinks using ethical SEO techniques
Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence and proximity
Perform keyword research to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Work closely with the other team members to meet the goals
Professional Skills & Qualifications:-
1 -3 years experience in Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations
Perform and track outreach through social, email and telephone