Manage SEO activities such as Content Strategy, Keyword Strategy and Link Building to increase rankings on all major search networks.
Strategize, Execute and Manage Organic Search Engine Optimization (SEO)
Link Building and Internet Marketing for the company's services and its clients.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Proactively provide strategic recommendations applicable to clients business models, expectations, and goals for content development in coordination with SEO goals general and keyword specific.
Monitor and report on metrics such as page ranking, the effectiveness of site optimization etc.
Keep up to date on the latest SEO, PPC strategies, technologies and assist in improving solution offerings.
Responsibilities and Duties
Develop and execute successful SEO strategies
Manage the team ofSEO Specialists
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages and paid search copy
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings and other SEO aspects
Work with social media and PPC teams to optimize campaigns
Keep abreast of SEO and integrated marketing trends
Required Experience, Skills and Qualifications
Proven experience as SEO Manager, SEM Manager or similar role
Knowledge of standard and current SEO practices
Knowledge of HTML/CSS
Experience with SEO reporting
Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
Excellent communication skills
Strong organizational and leadership skills
Analytical mindset with numerical aptitude