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Senior Marketing & Automation CRM Associate

Keywords / Skills : Data validation, Data management, Campaign management, Legal compliance, Salesforce.com, HTML, Data quality, MS Office, CRM, marketing automation

5 - 10 years
Posted: 2019-08-18

Industry
Recruitment/Staffing/RPO
Function

Marketing & Communications
Role
Marketing Manager
Posted On
18th Aug 2019
Job Ref code
210818500160
Job Description
Job Description:
    Role includes hands- on ownership of marketing automation and oversight for CRM.

    Experience Minimum 5 Years of Experience.

    Qualification

    Demonstrated experience with Salesforce.com and Marketo platforms

    Advanced knowledge of best practices and processes in B2B campaign management, marketing automation, demand generation, and rules- based nurturing

    Proven track- record of executing demand generation programs in a B2B organization; experience with executing lead scoring and nurturing programs

    Demonstrated proficiency with multi- channel demand generation campaigns

    Experience with CRM data management functions, including list management, cleansing, de- duplication, data validation, segmentation and custom report creation

    Exceptional English marketing writing skills; ability to write demand generation copy for North American &European; audiences

    Experience working with cross functional teams and high- level marketing and sales executives

    Proficiency with MS Office products including Word, Excel, Power Point

    Good understanding of web marketing and web technology (HTML)

    Strong English verbal & written communication skills; experience working with teams in North America and Europe across time zones

    Strong problem- solving skills; self- motivation and independence

    Solid project management skills

    Responsibilities

    Work with business teams to translate requirements into functional campaigns and set demand generation strategy

    Design, run and report on campaigns

    Provide customer/ prospect segmentation and profile information

    Create, coordinate and maintain overall campaign calendar

    Lead the creation and management of standard metrics, dashboards, and closed loop reporting to track campaign activity, effectiveness, and profitability that inform recommendations for future campaigns

    Create and maintain lead qualification, lead scoring and lead tracking processes and systems

    Maintain awareness of trends and best practices in B2B marketing to drive future strategy

    Own and power- use Salesforce.com and Marketo

    Maintain and improve CRM and marketing automation functionality to support sales, marketing and business processes

    Coordinate integration of Salesforce.com and Marketo with other internal systems with support from CRM Administrator and IT

    Train Salesforce.com users

    Supervise CRM Administrator

    Ensure legal compliance with data- privacy, CANSPAM and other international regulations

    Define, implement and maintain best practices around data quality; determine role for 3rd party data sources and scrubbing products



About Company

CareerXperts Consulting We are a high impact Talent Search firm based in Bengaluru. We empower our clients with legions of extraordinary people. These clients range from the world’s most respected organizations to the most ingenious Start-ups in the Technology Space. A well-established and long-term relationship with our stakeholders helps us to capture a high pedigree of clients and candidates. Our continued rapid growth is a testament to the certainty our clients experience every day. Founded in 2006, headquartered in Bengaluru, CareerXperts is a team of passionate and bright minds who have a solid understanding of the Global Technology Talent Hiring Ecosystem. Our success is ascribed to the way we run our day to day operations in providing Total Recruitment Solutions. Our Recruitment Analytics Research facility enables our recruiters to perform better and thereby reduces the turnaround time to less than 48 hours on mid/senior search assignments, thus making it one of our core competencies.
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