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Senior Marketing & Automation CRM Associate

Keywords / Skills : Senior Marketing & Automation CRM Associate, Senior Marketing Manager, legal compliance, data-privacy, CANSPAM, international regulations, CRM Administrator

Posted: 2019-10-14

Industry
Recruitment/Staffing/RPO
Function
IT
Role
Software Engineer/ Programmer
Posted On
14th Oct 2019
Job Ref code
seniormarketingautom
ationcrmassociate234
78
Job Description
Work with business teams to translate requirements into functional campaigns and set demand generation strategy
Design, run and report on campaigns
Provide customer/prospect segmentation and profile information
Create, coordinate and maintain overall campaign calendar
Lead the creation and management of standard metrics, dashboards, and closed loop reporting to track campaign activity, effectiveness, and profitability that inform recommendations for future campaigns
Create and maintain lead qualification, lead scoring and lead tracking processes and systems
Maintain awareness of trends and best practices in B2B marketing to drive future strategy
Own and power-use Salesforce.com and Marketo
Maintain and improve CRM and marketing automation functionality to support sales, marketing and business processes
Coordinate integration of Salesforce.com and Marketo with other internal systems with support from CRM Administrator and IT
Train Salesforce.com users
Supervise CRM Administrator
Ensure legal compliance with data-privacy, CANSPAM and other international regulations
Define, implement and maintain best practices around data quality; determine role for 3rd party data sources and scrubbing products

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