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Search Engine Optimization

Company Name Confidential

Keywords / Skills : Search Engine Optimization, Search Engine Marketing, Search Engines, Online Marketing, Online Advertising, Search Investigation

3 - 5 years
Posted: 2018-03-31

Textiles / Yarn / Fabrics / Garments
Marketing & Communications
Sales/ Business Development
Market Research - Executive
Manager / Head - Internet Marketing
3.70 - 6.60 lacs
Posted On
31st Mar 2018
Job Description
• Possess at two years of previous work experience in SEO. Ability to perform keyword research in coordination with client business objectives and to optimize existing content and uncover new opportunities.
• Ability to provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Ability to provide recommendations and execute strategies for content development in coordination with SEOgoals - general and keyword specific.
• Possess an in-depth knowledge of on-page / off-page ranking factors & SEO techniques and help to create and support On Page Content like Meta Data.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels
• Perform Back Link analysis to find spammy links and do a cleanup.
• Perform technical SEO audits, monitor and analyses key technical SEO elements and recommend fixes and improvements.
• Perform a research on new backlink opportunities based on SEO Goals and manage link building process.
• Performing full Technical SEO Audits, Recommendations for on page SEO and internal linking Optimizations. Experience with dynamic websites is a plus.
• Manage all search engine optimization and marketing activities.
• Responsible for Inbound Lead Generation
• Work on Off-Page Activities like as Article Submission, Directory Submission, Blog Creation, Forum Posting, Blog Posting and Commenting, Social Bookmarking, etc.
• -Work on On-Page Activities like as Title Tag, Meta Tags Optimization, Anchor Text Optimization, Image Optimization, HTML Sitemap Creation, XML Sitemap Generation, etc.,
• Perform ongoing keyword research including discovery and expansion of keyword opportunities.
• Develop and implement link building strategy .
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Plan and execute Social Media and PPC campaigns.
• Monitor & Analyze PPC campaigns for lead generation in B2B and B2C model.
• Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
o Creating and conceptualization of all marketing campaigns/activations on digital (site/blogs/mailers/app/ social).
o Working experience on Google analytics.
o Create and implement aggressive SEO strategy (on-page and off-page) based on in-depth research and analysis. Actively measure results on a daily basis, also keeping in mind key performance indicators (bounce rate, page views, lead volume, etc.).
o Continually monitoring organic search rankings to increase traffic and sales.
o Analyzing website as per Google changes.
o Report on the overall SEO health of our web properties and rolling up SEO reports in a meaningful way .
o Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website.
o Stay on top of current search engine news, trends, SEO practices, and emerging items of interest.
o Work with editorial and marketing teams to drive SEO in content creation and content programming for our websites.
o Analyze and build dashboards to monitor Companies search performance - set goals and collaborate on quarterly business plans.

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