Regional Sales Manager

Working Experience

Must have: 10+ years of sales experience, at least minimum of 3 Years of Experience Regional Roll.


Location: Bangalore (HQ)


Reporting to: National Sales Head

Brief description:

The role requires to develop business in South India by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the region. Business Channels are Traditional Retail in Distribution, Modern retail, department stores and corporate sales business for all exclusive brands.

Job Responsibilities:

To effectively manage the business in the concerned region and achieving the sales objectives

• Setting targets and monitoring them periodically to ensure that they are in line with the business plan.

• Meeting the revenue and margin targets for the region.

• Driving business development activities of the region.

• Generating sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets.

• Achieving regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews.

• Analyzing the sales trend and taking corrective actions wherever necessary

• Implementation of various initiatives like B2B APP, MIR & CRM.

• Any other special assignments as applicable.

To develop and maintain a strong sales infrastructure and an aggressive sales team.

• Managing, directing and coordinating the activities of the Area Sales Managers & Sales Officers

• Sales team deployment as per the company’s requirement and as per the budget.

• Accomplishing regional sales human resource objectives by orienting, training, assigning, scheduling, coaching, counselling, and disciplining employees in assigned districts.

• Appointing the right set of channel partners with appropriate experience, good infrastructure, financially strong and with an attitude to grow.

To plan, prepare and exist control over sales budget, sales forecast, sales plan etc.

• Developing sales plan to ensure optimum utilization of resources in the region.

• Meeting regional sales financial objectives by forecasting requirements.

• Preparing an annual budget, scheduling expenditures, analysing variances and initiating corrective actions.

• Ensuring that all promotions are within the budget.

• Preparing sales growth blueprint for the future.

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To ensure coordination and relationship management with distributors, customers, as well as other departments.

• Ensuring that distributors and customers in the region are provided with information about new or improved products and services in order to improve sales in the region.

• Developing and maintaining an efficient distribution network.

• Ensuring commercial hygiene by monitoring damages, complaints etc

• Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region.

To continuously gain and update category and channel expertise

• Continuously acquiring knowledge regarding the industry, market construct, and customer behaviour to enable effective business plans.

• Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner

Knowledge: Sound knowledge of sales and sales administration processes

Strong understanding of modern trade and general trade

Understanding of Stationery Industry, Luxury Lifestyle Products or Corporate Gifting Category business would be preferable

Skills: Strong leadership skills

Excellent communication and negotiation skills

Presentation skills

Ability to manage and lead a team

Strong decision making ability

Ability to build relationships

Excellent business acumen

Attitude: Self-motivator

Aggressive

Sincere

Positive approach to problem solving

Commitment to achieving the sales targets

Dynamic and exploratory

Educational Level

Graduation: Any specialization ( preferably an MBA)

Post-Graduation (Must have) : PGDM/ MBA in Marketing or Sales Management.