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Regional Marketing Executive – Beauty & PC

Keywords / Skills : Product launches, Promotions, Brand awareness events, abo, coi, Regional Marketing Executive

3 - 6 years
Posted: 2019-03-05

Marketing & Communications
Marketing Executive
Posted On
5th Mar 2019
Job Description
Primary Responsibilities:

Ensure regional execution of marketing activities related to brands and categories and representation of the marketing department in the region in specific categories:

  • Product launches
  • Promotions
  • Brand awareness events
  • Brand centre activations
  • Merchandising & product displays (esp. in ADCs)
  • Clubs & communities
Deliver against specific region category targets and against specific KPIs such as :
  •   Achieve sales and ABO leadership target
  •   Achieve COI target (profitability)
  •   Ensure provision of enablers / support to ABOs
  •   Deliver on strategic initiatives related to marketing and ensure market hygiene in specific category in a region
  •   Drive team development and work satisfaction
  •   Ensuring ABOs understand the new products features & benefits
  •   Increasing ABO participation in Launch & Execute local initiative to enhance impact of Launch
  • Execute new product launches
  • Track and execute all promotions and check liquidation of stocks
  • Execute all brand events for consumers and ABOs
  • Hire, train and manage outsourced brand center consultants
  • Conduct visual branding, product displays, merchandising at locations and events
  • Implement activities related to clubs & communities
  • Provide delivery of product information to trainers
  • Support Regional Category Manager in the roll out of HO strategy in the regions
  • Monitor Closely Call Backs done with Consultants.
  • Make Weekly Sales Reports and Call Logs reports.
  • Maintain constant call back channel with key leaders.
  • Manage delivery of product information to trainer

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