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Product Marketing Manager

Keywords / Skills : Product Marketing Manager

Posted: 2019-11-27

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Posted On
27th Nov 2019
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Job Description

Our Team

Informatica’s industry leading product marketing team has played a critical role in driving the marketing strategy behind the company’s undisputed leadership across five market categories. In addition to being a highly cohesive team, it is a group of fun, smart, nimble, multi-talented, and high-energy individuals, focused on driving impact for sales, customer success and overall market leadership for Informatica. Each member of our team owns a strategic part of the business, and has specific areas of responsibility in multiple areas such as market strategy, competitive positioning, solutions messaging & positioning, market analysis, sales training, and storytelling. Many members of our team are seen as leading subject matter experts in the industry.


Your Opportunity

Are you a self-motivated marketer, passionate about creating and driving market growth for innovative products and solutions that disrupt industries by accelerating the data-driven digital transformation of our customers? Then, this is the role of a lifetime that you should consider. You will be a key member of the team, and will drive product marketing for our industry-leading AI-powered enterprise data catalog and solutions based on the data catalog. You will work cross-functionally with product management, sales, alliance teams, and other groups within marketing, to drive key deliverables to support sales enablement, demand generation, and thought leadership.


You will contribute to all aspects of product marketing – defining market strategies; creating sleek, provocative, and brilliant messaging and positioning; authoring compelling digital content; evangelizing data catalog solutions through social media, analysts, and press; enabling sales and partner alliances; and showcasing customer success stories.  You will help communicate through various channels how companies can succeed with Informatica’s data catalog solutions to achieve their business goals. 


Informatica is the leader in enterprise cloud data management and we’re taking the company to the next level from a $1B to $3B company.  How often do you have the opportunity to work for an innovative billion dollar start-up having the stability of a mature company with thousands of customers already in production that you can cross-sell and up-sell to along with an extensive partner eco-system to drive new business?


Our Ideal Candidate

Data is quickly becoming the fuel for the new economy and Informatica is leading the way with an intelligent data platform powered by AI that turns data into trusted currency so our customers can discover and realize new growth opportunities and out-perform their competitors.  The first step in all data-driven transformations is understanding the data landscape across a complex data environment. That’s why data catalogs are emerging as a foundational part of the modern data architecture. As companies get started on this journey, they need a trusted and strategic partner to lead them through these business and digital transformations.  That’s where you come into the picture as a high energy and passionate change agent increasing our brand perception, pipeline, and customer success for Informatica’s Enterprise Data Catalog solutions.


You have a lot of energy matched with superb communication skills. You excel in a fast-paced environment and exceed goals. When something isn’t working, you shift gears quickly, and come up with a new approach and renewed energy to tackle any challenge. You have demonstrated strong leadership and project management experience including the ability to independently prioritize and track complex, competing schedules; proactively anticipate and complete tasks; and self-initiate programs.  You will also:

  • Be well versed or familiar with technologies as relates to data cataloging, metadata management, Big Data, AI & machine learning, analytics and Cloud
  • Message and market to data architects, analysts, data scientists, data governance program owners, and data stewards
  • Drive new business through the partner eco-system
  • Help companies on their journey to Next Gen Analytics, Data Governance and Cloud Modernization
  • Help companies adopt data cataloging solutions both on-premises and in the Cloud
  • Be persuasive with written and verbal communication skills
  • Have great interpersonal skills and intrinsic enthusiasm that allow you to build strong relationships with co-workers and with customers and partners
  • Think out-of-the-box and bring a creative flair to product positioning and marketing campaigns


Your Responsibilities

Reporting to the Sr. Director of Product Marketing for the Enterprise Data Catalog product portfolio, you will be based in Bangalore, India and will:
  • Collaborate with product management, sales, field marketing, partner alliances and other functions to develop and execute the marketing strategy for Informatica’s Enterprise Data Catalog business and serve as the voice of the market for product strategy development
  • Be a strategic team leader and mentor
  • Be the Go-To-Market expert for Informatica’s Enterprise Data Catalog.
  • Develop product positioning and messaging that effectively differentiates Informatica’s Enterprise Data Catalog from the competition.
  • Work with customers to develop compelling assets that tell the story of their success with Informatica’s Enterprise Data Catalog
  • Own and deliver a complete bill of materials of content including presentations, briefs, FAQs, demos, guides and related collateral that enable the sales process from lead generation to deal close
  • Serve as a subject matter expert to enable the sales team to effectively articulate the value of Informatica’s Enterprise Data Catalog to prospects as well as actively participate in deals and customer meetings
  • Develop thought leadership content to accelerate customer and industry awareness, and adoption of Informatica’s Enterprise Data Catalog, such as case studies, white papers, blog posts etc.
  • Work with Corporate Marketing and Field Marketing globally to develop campaign strategy to rapidly drive awareness and build pipeline
  • Evangelize our products and best practices via marketing events, webinars, social media and other channels
  • Serve as spokesperson with press, analysts and at industry events
  • Develop and drive the complete launch plan for new products


Your Qualifications
  • 5 or more years of product marketing experience with a track record of delivering compelling, breakthrough content in an enterprise software environment
  • Ability to develop a deep understanding of the data cataloging, metadata management and next-gen analytics market and solutions, customer pain points, competition and trends
  • Experience with content development for complex products sold to IT or other technical buyers is strongly desired
  • Exceptional written and verbal skills with meticulous attention to detail
  • Outstanding communication skills, especially the ability to convert complex ideas into simple messages
  • Proven ability to participate in and influence cross-functional teams
  • Ability to work with peer and senior technical customer users/buyers to solicit and synthe customer and market feedback for actionable recommendations on positioning, messaging and product features
  • Ability to create data-driven go-to-market plans and adjust based on data analysis, market feedback and corporate strategy evolution
  • Demonstrated ability to develop compelling and creative content that stands out
  • Bachelor’s degree or equivalent; MBA a plus


Informatica, the Enterprise Cloud Data Management leader, accelerates data-driven digital transformation by enabling companies to become more agile, realize new growth opportunities and create new innovations. With 100 percent focus on everything data, the Informatica Intelligent Data Platform is the industry’s most complete and modular solution, built on a microservices architecture. With over 9,000 customers worldwide, Informatica allows organizations to unleash the power of data.


Informatica offers a competitive compensation package that includes base salary, medical, retirement program, flexible time off and more. Our generous benefits vary depending on your geographic work location. It’s an exciting time to work at Informatica, you can learn more about our company, and our products and services at We are an Equal Opportunity Employer (EOE). #LIMP

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