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Product Marketing Analyst

Keywords / Skills : content, blogs, Content Writer, Creative writer, Blogs

2 - 6 years
Posted: 2019-07-29

Job Description
As we set our sights on our next big growth milestone (aka Unicorn), we are expanding our Global Marketing teams. This, is where you come in.

We are looking for Storytellers, Product Marketers, Content Marketers and basically anyone who has an equal knack for ideas, words and design to drive our various Marketing programs.

As a Product Marketer focused on Content Marketing, you will have the opportunity to support with content planning and execution as part of one of our Product Marketing teams - Customer Advocacy, Lead Generation, Core Messaging and Online Marketing. Your outputs and content delivery will strongly determine the quality and ROI of the lead and demand generation efforts of the team you work with.

These are big shoes to fill, so here’s what you need.

• The job description: Plan and deliver compelling marketing content driven by a clear understanding of the value proposition of the target audience and with a good understanding of the possibilities of digital marketing as a medium
• What you will need: A strong ability to understand the value proposition of SaaS solutions in the order-to-cash space by closely studying the functional domain, the HighRadius solution suite, and the decision makers involved in the buying process.
• What you will do: Plan and deliver on content strategy by creating industry whitepapers, ebooks, blogs, webinars, videos as well as multi-pronged digital marketing campaigns
• What will help you: Ability to clearly understand the WIIFT (What’s in it for Them) for an audience and experience in creating compelling, well-structured content and storylines.
• Proficiency in: MS Word, Powerpoint or other content creation tools including Adobe CS. Understanding of digital, inbound or content marketing is a big plus.

Apply only if:

• You enjoy reading and writing - not as work, but also as a rejuvenating hobby
• You have a strong sense for aesthetics and design - you can share a strong, valid opinion on any design (whether it’s a poster, or a newly constructed building)
• You are not satisfied till your content is converted into a visually appealing output - it doesn’t matter whether you use Powerpoint or Photoshop - you know how to make your content look good
• You have the ability to understand a finance/technical subject well enough to develop new stories and content around it
• You have a Bachelor’s degree (any background)
• You have anywhere between 2-6 years of experience

About Company

About HighRadius
HighRadius is the largest, fastest growing company in the order-to-cash cloud SaaS space. With over $60 million in investments from strategic partners including Citi and Bank of America, HighRadius is trusted by over 400 Fortune 1000 companies across the globe. Our Founder & CEO summed it up best in this YourStory interview, when he talked about our culture We believe in Letting the Best Ideas Win, Click here to read more about our culture.
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