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PPC Expert/Specialist

Keywords / Skills : SEO, Digital marketing, SEM, Social media marketing, Email marketing, Google AdWords, Data analysis, Business planning, Google Analytics, Analytical

3 - 5 years
Posted: 2019-01-09

Industry
Consultancy
Function
IT
Role
Software Engineer/ Programmer
Team Leader/ Technical Leader
Posted On
9th Jan 2019
Job Ref code
121218501191
Job Description
Job Description:


    PPC Expert/ Specialist

    Posted on -December 11, 2018

    Designation:- PPC Expert/ Specialist

    Exp:- 3 to 5 Years

    Salary:- 3.6 LPA 6 LPA (Negotiable)

    Location:- Mohali

    Gender Preferences:- Male candidates

    Skills:- 1. Proven experience as a PPC Manager or Digital Marketing Specialist

    2. Experience in data analysis and reporting

    3. Knowledge of SEO and digital marketing concepts

    4. Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred

    5. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

    6. Expert in email marketing

    7. Lead Generation, Paid Marketing, Amazon Paid Marketing, Re-targeting, Business Planning

    8.Social Media Marketing, Video Ads and Channel growth,

    9. Calling and client conversion, Knowledge about the sales / Conversion funnel

    Qualification:-Graduate

    Job Responsibilities:- 1.

    We are looking for a PPC (Pay Per Click) Manager/ Specialist to run PPC campaigns and monitor paid search budgets.In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

    Responsibilities.

    2. Participate in forming effective paid search strategies

    3. Launch and optimize various PPC campaigns

    4. Oversee accounts on search platforms (e.g. Google AdWords, Bing)

    5. Be involved in keyword selection and audience targeting

    6. Monitor budget and adjust bids to gain better ROI

    7. Track KPIs to assess performance and pinpoint issues

    8. Produce reports for management (e.g. dashboards)

    9. Write attractive and concise copy for adverts

    10. Suggest and develop new campaigns across multiple channels

    11. Maintain partnerships with PPC ad platforms and vendors

    12. Find ways to reduce risk of click fraud

    13. Find ways to reduce risk of click fraud

    14.Keep abreast of PPC and SEM trends

Desired Candidate Profile
    Please refer to the Job description above


About Company

T & A Solutions T & A Info Solutions is an offshore software outsourcing company from India offering software development services to Worldwide. We have specialised in providing Offshore development services exclusively for Shipping / Marine industry. Our offshore software outsourcing services and solutions are designed with a focus on secure, scalable, expandable and reliable business systems. We provide high quality services at low costs to our esteem Clients.
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