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Performance Marketing Manager

Keywords / Skills : Product management, Analytical, Marketing strategy, Digital marketing, Operations, Business Executive, Data analysis, digital campaigns, Product strategy, data science

5 - 10 years
Posted: 2019-01-09

Industry
Recruitment/Staffing/RPO
Function

Marketing & Communications
Role
Marketing Manager
Posted On
9th Jan 2019
Job Ref code
180918500141
Job Description
Job Description:
    We are a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles.

    We are looking to hire a highly driven, results- oriented Performance Marketing Manager to join our Marketing team. This person will play a huge role in defining and executing on the overall marketing strategy for our next wave of growth.

    A successful candidate will have the freedom and flexibility to expand the role to the very limits of their ambition and capability.

    Experience 5 years relevant work experience with performance paid media.

    Qualification

    Plan, Analyze and optimize digital marketing campaigns as they relate to the profitable acquisition of customers.

    Collaborate with our Data Science, Product Management teams and other cross functional teams to develop, test, and optimize our global keyword strategy across the different search engine platforms. Help shape product strategy and execution.

    Leverage your analytical abilities to look beyond the numbers in our paid marketing channels and understand how our members interact with our website and app to grow the business

    Track marketing effectiveness, uncover insights, and proactively share recommendations.

    Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives. This will be your bread and butter.

    Be the marketing expert that product teams look to as their marketing needs grow

    Contribute to a creative and collaborative environment where smart experimentation is encouraged

    Responsibilities

    An original and creative thinker: Deep knowledge of the digital landscape and the end- to- end digital customer journey elements (segmentation, audience selection and targeting rules) enables you to influence campaign ideation, decision- making and overall program success.

    Operational master: You always know how your channels and campaigns are performing and constantly working to improve them.

    Nimble: You easily adjust to the ever- changing needs of a company in hyper- growth.

    Data driven: You find working with data stimulating, and can quickly draw out insights from performance marketing campaign data reports.

    Kind: Be empathetic, communitarian and trustworthy.

    Incredibly coachable personality you are constantly looking for opportunities to improve your craft

    Experience managing large or complex paid performance channel budgets. (million dollar and above monthly spend)

    Strong analytical background in both Excel and mobile measurement partners (e.g. Appsflyer)

    Proven ability to build accurate campaign budgets and campaign forecasts

    Experience in experimentation, A/ B testing, analyzing data sets, and interpret them to make business decisions

    Experience working with cross- functional teams

    Incredibly coachable personality you are constantly looking for opportunities to improve your craft.

    Write to [HIDDEN TEXT] to get connected!

    Job Location Mumbai

Desired Candidate Profile
    Please refer to the Job description above


About Company

CareerXperts Consulting We are a high impact Talent Search firm based in Bengaluru. We empower our clients with legions of extraordinary people. These clients range from the world’s most respected organizations to the most ingenious Start-ups in the Technology Space. A well-established and long-term relationship with our stakeholders helps us to capture a high pedigree of clients and candidates. Our continued rapid growth is a testament to the certainty our clients experience every day. Founded in 2006, headquartered in Bengaluru, CareerXperts is a team of passionate and bright minds who have a solid understanding of the Global Technology Talent Hiring Ecosystem. Our success is ascribed to the way we run our day to day operations in providing Total Recruitment Solutions. Our Recruitment Analytics Research facility enables our recruiters to perform better and thereby reduces the turnaround time to less than 48 hours on mid/senior search assignments, thus making it one of our core competencies.
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