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Performance Marketing Consultant

Keywords / Skills : 5+ years of Digital Marketing & eCommerce experience, with a focus on Performance Marketing Solid, demonstrable experience as a hands-on strategist for large-scale strategic marketing initiatives, strong Operational skills  Advocate of collaborative working practices with knowledge of related tools and techniques. Experience of executing performance marketing programs. Ability to deliver to senior (c-grade) clients and their teams "Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law"

5 - 10 years
Posted: 2019-04-15

Industry
IT/Computers - Software
Function
Sales/Business Development
Role
Sales Exec/ Sales Representative
Posted On
15th Apr 2019
Job Ref code
1900000955
Job Description
Wipro Digital is an innovation-led, purpose-built team at the intersection of engineering, design and strategy. A digital transformation partner built for today’s challenges. We focus on the things that matter - the insights, the interactions, the integrations, and the innovations that make extraordinary things happen for brands, businesses and their customers. We are fiercely pragmatic and highly cross-disciplinary. We know what it takes to design and deliver experiences that make a difference. Our biggest asset is our ability to identify and apply right-fit techniques for each client’s circumstances and culture. Wipro Digital Marketing & eCommerce Wipro Digital Marketing & eCommerce team focuses on shaping and executing performance marketing initiatives that specifically address the fast changing needs of the new age CMO to drive growth through content, data, analytics, and marketing technology. Chief Marketing Officers are faced with an incredible challenge - how to manage and deliver through increasingly complex marketing stacks and commerce ecosystems while building better solutions, services and campaigns for improved engagement, conversions and sales. We help our clients to transform marketer and customer experiences through end-end strategy, design, technology, and marketing as-a-service. The Performance Marketing Consultant Role We are currently building a team of Marketing Consultants with Consumer and Retail experience, to deliver long term digital marketing transformation programs for our clients. The emphasis will be on finding hands-on strategists / specialists who are pragmatic, hands on, able to work under their own initiative, are great problem solvers and are comfortable with a high degree of uncertainty. Experience in Performance Marketing, eCommerce, Martech, Data and Digital marketing are essential as this role requires the ability to clarify and simplify complex business challenges.This is a customer facing marketing strategy and execution role and will play a crucial part in delivering end-end digital marketing transformation in client organizations by supporting strategy, and executing programs. Key Responsibilities Advise client on increasing effectiveness of Performance Based Marketing activities & Increasing Visibility on marketplaces Work collaboratively with KAM and Brand teams as a proactive trusted partner to optimize promotion ROI for each category/SKU Work collaboratively within a small team of performance marketing specialists and oversee delivery of performance marketing CRO initiatives Optimize ROI on various social commerce Increase performance of sponsored ads by analysing marketplace data related to promotions Manage effective Content creation for the campaigns to run on Ecommerce Marketplaces Campaign Planning and Execution on social commerce Drive customer and social insights Analyse and optimize marketing effectiveness (impressions, CTRs, social media, etc) Roll out best practice to get top results across all marketplaces Identify business opportunities and innovative solutions.

About Company

Wipro Limited
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