Send me more jobs like this

Opening for Sr.Mgr/Mgr-Digital.

Keywords / Skills : Experience in brand marketing, Digital marketing capabilities, Able to translate business, communications goals into effective, scalable digital campaigns, ew hero product launch campaign timelines, revenue.

9 - 18 years
Posted: 2019-04-29

Industry
Retailing
Function
Marketing & Communications
Retail Chains
Role
Marketing Manager
Education
Any graduate Master OF Business Administration (MBA)
Stream:
Marketing
Posted On
29th Apr 2019
Job Ref code
GH/CRS/JC//29042019/
/83443/ Sr.Mgr/Mgr-D
igital
Job Description
  • Develop a consumer digital marketing strategy (owned, paid and earned media) to improve awareness, engagement and perception of products and categories
  • Conceptualize and implement online campaign calendars for all new products, stores, offers and geographic areas.
  • Own Media: Drive new stores, collection, corporate updates on company websites.
  • Bought Media: Devise strategies to drive online traffic to the company website & offline stores.
  • Influencing Offline retail purchase digitally: Understand consumer journey, info needs and digitize consumer journey. Track conversion rates and suggest improvements to the journey
  • Social Media: Oversee the social media strategy, consumer engagement and online reputation management.
  • Drive ongoing measurement and process improvements, including digital, audience engagement metrics and campaign ROI. Manage overall digital marketing deliverables, agencies and budget.
  • Develop an overall consumer marketing & digital strategy for key sub-brands (North Star, Power etc.) that are Digital First in terms of consumers’ behavior &drive necessary behavior change
  • Execute consumer marketing strategy across various offline and digital channels for key brands
  • Establish and optimize a variety of partnerships, properties to enhance sub-brand proposition
  • Content marketing: create content pillars relevant for key brands and execute across channels
  • Influencer & Blogger engagement: identify, partner and run influencer marketing program


About Company

GlobalHunt India is a leading executive search & selection firm, in terms of services offered, professional team, mandates handled and Industry specializations across Asia-Pacific, US and Europe markets. Currently we would like to touch base with you regarding an opening with one of our client. Please touch base with us and send across your CV in word format to discuss it further. I am sending you some details for an opening that might help you to give a better perspective about the position as well as the organization. If you have any query; do give me a buzz.
Similar Jobs
View All Similar Jobs
Walkin for you