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Opening for Sr. Brand Manager (Diversity)

Keywords / Skills : Resilient and able to perform under pressure, financial skills and P&L understanding, Strong analytical skills, communication ability and presentation skills, Ambitious and flexible, Result oriented, entrepreneurial and self-motivating.

5 - 8 years
Posted: 2019-04-17

Nationality
India
Industry
FMCG
Function
Marketing & Communications
Role
Brand Manager
Education
Any graduate Master OF Business Administration (MBA)
Stream:
Marketing
Posted On
17th Apr 2019
Job Ref code
GH/CRS/JC//16042019/
/83171
Job Description
  • To develop, recommend and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget. 
  • Develop the plans/strategy of the brand (1 year operational plan and 3 year strategic plan)
  • Implementation of brand plans
  • Lead the development of local strategy, executions and to ensure adaptation possible for other regions
  • Ensure timely implementation of the brand activity calendar – including launch time, Consumer Promotions/POP's etc.
  • Identify and draw up any corrective action required on the brand through share review/brand health researches.
  • Approve Media Plans/Calendar with co-ordination of the Media Manager
  • Ensure maintenance of the brand budget
  • Maintain a brand fact book (Financials/M.S/Plans year wise)
  • Implement brand Plans in both trade environments: traditional and modern trade
  • Work with the Key Account management to develop and implement innovative brand plans including but not limited to planograms, consumer promotions, new product introductions etc.
  • Identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands in close co-operation with the Sales function and Trade Marketing.
  • Constantly scan the market place/consumers with a view to understand trends and implication on the brand.
  • Maintain and update competition dossiers with respect to spends/cost benchmarks etc.


About Company

GlobalHunt India is a leading executive search & selection firm, in terms of services offered, professional team, mandates handled and Industry specializations across Asia-Pacific, US and Europe markets. Currently we would like to touch base with you regarding an opening with one of our client. Please touch base with us and send across your CV in word format to discuss it further. I am sending you some details for an opening that might help you to give a better perspective about the position as well as the organization. If you have any query; do give me a buzz.
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