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Opening for Manager Consumer Market Insight

Keywords / Skills : • Business orientation, • Strategy/brand/consumer understanding, • Handling teams and people, • Statistics and design of experiments.

9 - 12 years
Posted: 2019-04-08

Nationality
India
Industry
FMCG
Function
Marketing & Communications
Role
Market Research - Manager
Education
Any graduate
Posted On
8th Apr 2019
Job Ref code
GH/CRS/ JC//05042019
//82967
Job Description
1. Finalize research design, propose the methodology and location.

2. Execute primary and desk research.

3. Prepare/ review iterations and seek approval/ secure a sign off on final brief for the market research agency for consumer research.

4. Brief external agencies on research objectives, designs, information, questionnaire design, analysis requirement, output format etc.

5. Co-ordinate and manage external research

6. Scan for secondary sources of information IN ORDER TO gather understanding of consumer needs (met and unmet) and market forces (Competition, Regulation etc.) as an input into organization/ brand strategy.

• Conduct market and consumer research through primary and secondary sources

1. Analyse data both from current and past consumer insight initiatives.

2. Design and carry out consumer checks to provide inputs into the design of consumer promos and product renovations and provide insights into brand teams.

3. Coordinate and conduct prelaunch assessment of renovated/new product IN ORDER TO recommend entry strategy for new products/ services.

• Analyze/ Prepare innovation calendar and collate other research requests

Estimate costs and seek approval of budget IN ORDER TO ensure that critical researches are adequately funded and resourced.

• Prepare and deliver presentation

To management team, stakeholders on outcome of studies, general consumer trends etc. as required IN ORDER TO make available timely and pertinent information for decision making.

About Company

GlobalHunt India is a leading executive search & selection firm, in terms of services offered, professional team, mandates handled and Industry specializations across Asia-Pacific, US and Europe markets. Currently we would like to touch base with you regarding an opening with one of our client. Please touch base with us and send across your CV in word format to discuss it further. I am sending you some details for an opening that might help you to give a better perspective about the position as well as the organization. If you have any query; do give me a buzz.
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