• Collect and analyze market data
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more
• Allocate budgets and monitor costs
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
• Evaluate the success of media strategies and campaigns.
• Proven experience as a Media Planner; experience in digital media is preferred
• Broad knowledge of media channels
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
• Excellent communication and teamwork skills
• An analytical mind with an aptitude for statistics and math
• Strong decision-making skills.
Qualification: Any degree
Role: Media Planner
Experience: 1.5 to 6 years.
Job Location: Chennai – Karapakam, OMR, IT Express Highway.
Salary will not be a Constraint for the Right Candidate and it may vary based on Experience and Skill Set.
Venue: Aristocrat IT Solutions Pvt Ltd.
2A, No: 4, Sri Durga Enclave,
Karapakkam, Near Arvind theatre,
Chennai – 97.
Mr. Dinesh Kumar, HR Manager