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Media Planner

Keywords / Skills : Media Planner

1 - 3 years
Posted: 2018-09-27

Nationality
India
Industry
IT/ Computers - Software
Function
IT
Role
Instructional Designer
Education
BA
BArch
BBA
BCA
BCom
BE
BTech
BSc
MA
MBA
MCA
MCom
Stream:
Any
Posted On
27th Sep 2018
Job Description
Responsibilities

• Collect and analyze market data

• Identify target audiences and understand their behavior and habits

• Determine the best media outlet mix for our campaigns

• Optimize ad campaigns according to geographic exposure, frequency, time spans and more

• Allocate budgets and monitor costs

• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)

• Evaluate the success of media strategies and campaigns.

Requirements

• Proven experience as a Media Planner; experience in digital media is preferred

• Broad knowledge of media channels

• Familiarity with campaign evaluation metrics and media buying

• Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)

• Excellent communication and teamwork skills

• An analytical mind with an aptitude for statistics and math

• Strong decision-making skills.

Qualification: Any degree

Role: Media Planner

Experience: 1.5 to 6 years.

Job Location: Chennai – Karapakam, OMR, IT Express Highway.

Salary Range:

Salary will not be a Constraint for the Right Candidate and it may vary based on Experience and Skill Set.

Venue: Aristocrat IT Solutions Pvt Ltd.

2A, No: 4, Sri Durga Enclave,

Natesan Avenue,

Karapakkam, Near Arvind theatre,

Chennai – 97.

Contact Person:

Mr. Dinesh Kumar, HR Manager

Phone: 8681052344


Key Skill(s)

About Company

Aristocrat IT Solutions (P) Ltd is a creative and service-orientated organization located in Chennai, Tamil Nadu. The principal motto of Aristocrat is to enrich the nobility in others. Aristocrat IT Solutions (P) Ltd provides numerous services such as Software Development, Research & Development, Training & Development, Graphics Designing, Interior Designing and Event Management Services.
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