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Marketing Manager

Keywords / Skills : Marketing Manager , Marketing Research, Sales, Market planning, Promotions , Marketing , Relationship Management, Pricing , Merchandising

3 - 8 years
Posted: 2019-12-04

Nationality
India
Industry
Any
Function
Marketing & Communications
Role
Marketing Manager
Posted On
4th Dec 2019
Job Description
Customer understanding

Be the voice of the customer internally

Understand needs - even those that the customers themselves may not realize

Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Pricing

Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

Use discounting to drive portfolio mix and achieve strategic goals

Merchandising

Develop and execute plans to showcase the right products

Identify cross-selling and upselling opportunities

Own the customer experience in the category - make navigation, discovery easier. Save the customer time

Identify the parameters customers use to make decisions and ensure catalog richness

Marketing

Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM, SEO, TV Commercials, etc.

Understand SEM, SEO and E-mail marketing identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions

Create promotions to drive revenue, margins, etc.

Own both creation and execution of promotions calendar including special occasions (Diwali, Valentines day, etc.)

Work with buying and inventory planning teams to reduce inventory where needed

About Company

Bren is not just about creating homes, workspaces and retail spaces.
It is a way of thinking, and creating, always.

Our approach, Brennovation, drives our philosophy of development, as we continually innovate to enhance customer experience and quality standards.
With expertise in development that stretches back three decades, in just four years we have built homes for over 9000 residents, delivering more than 3 million sq.ft.
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