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Keywords / Skills : Marketing Manager, Sales manager, Brand manager, Product manager, Group product manager, Marketing executive, Business development manager

1 - 3 years
Posted: 2019-06-23

Industry
ITES/BPO
Function
Marketing & Communications
Sales/Business Development
Role
Marketing Manager
Salary
4.00 - 12.00 lacs
Posted On
23rd Jun 2019
Job Description
➢Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data to establish the new products launched by the company 
➢ Influences present and future products by determining and evaluating current and future market trends. 
➢ Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.

➢ Design and implement comprehensive marketing strategies to create awareness of the company’s business products and activities

➢ Supervise the department and provide guidance and feedback to other marketing professionals

➢ Produce ideas for promotional events or activities and organize them efficiently

➢ Plan and execute campaigns for corporate promotion, launching of new product lines etc.

➢ Monitor progress and submit performance reports

➢ Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications

➢ Conduct general market research to keep abreast of trends and competitor’s marketing movements

➢ Control budgets and allocate resources amongst projects

➢ Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

➢ Evaluating and developing our marketing strategy and marketing plan.

An IGP Pvt Ltd

Sr. Manager Marketing Job Description

➢ Planning, directing, and coordinating marketing efforts.

➢ Researching the demand for our products and services.

➢ Researching the competitor’s strategy and market share

➢ Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.

➢ Identifying potential customers and developing best lead scoring methodologies.

➢ Understanding and developing budgets and finance, including expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

➢ Compiling lists describing our offerings and services

➢ Developing, managing advertising campaigns and building brand awareness and positioning.

➢ Organizing seminars, counseling sessions in schools colleges and other commercial institutions for student touchdown and creating awareness and visibility of the different products offered by the company.

➢ Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

➢ Overseeing social media marketing strategy and content marketing.

➢ Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives

➢ Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Required Skills


About Company

An Institute For Grooming Professionals Pvt. Ltd. is a venture of CA Ashish Kalra who is the founder and educator of IGP Institute -"a premier institute for the coaching of all levels of CA, CMA ,CS , BCom, CLAT and BBA, courses". Operating out of several locations at Delhi/NCR and now PAN INDIA, IGP strives to provide a qualitatively superior coaching facility in the field of Commerce. Over the years, IGP has journeyed into an admirable pedestal, imparting coaching for professional courses such as CA, CS and CMA. Indeed, IGP is not just an educational institute, but rather a grooming centre for transforming the young aspirants in pursuit of professional careers, to making them assume the leadership positions in multiple professions. Under the exemplary stewardship of CA Ashish Kalra (Founder and Director), who is equally well supported by his wife CA Neetu Kalra (All India Rank Holder in CS), IGP has set the stage, from where professional grooming is offered to its students in a very congenial environment, that goes a long way to take them to greater heights of success – both in terms of their professional careers as well as in their becoming better human beings.
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