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Keywords / Skills : Marketing Lead - Digital, Campaign planning, Outbound, Brand management, Market intelligence, augmented reality, Marketing Lead, Digital marketing, Product marketing, Product positioning

5 - 12 years
Posted: 2019-11-14

Industry
Recruitment/Staffing/RPO
Function
Marketing & Communications
Role
Marketing Manager
Posted On
14th Nov 2019
Job Ref code
131119501726
Job Description
Marketing Lead - Digital
  • Mumbai, Maharashtra, India
  • Permanent
  • Marketing & Communication
  • 5 - 12 years

Marketing Lead - Digital

Job Description:

KEY RESPONSIBILITIES

Plan and implement effective product positioning and thought leadership
Create and Manage Predictable Lead engine
Lead and design Outbound Marketing engagements including digital and social engineering
Create Product Language and communication templates which can easily convey the value and benefits statement to clients and partners
Create and deploy the Website redesign and setup social engagement channels including b2b campaigns.
Manage and work with design, content, acquisition, product and sales to implement strategies under Product Organisation.
Create briefings for press and PR teams about new products and presentations.
Support AR interactions including providing relevant case studies and successful deployments.
Provide Insight through secondary and primary inputs including sales data, client interviews, untapped opportunities and buyer personas.
Create parameters to monitor success of outbound activities and share internal feedback.
Create a Product Brand Identity that can be cascaded through the internal and external product organization
Market intelligence Best practices, competitor analysis and positioning evaluation.

OBJECTIVE
- Head Outbound and Product Marketing Organization and influence design and development of
Product Road - map including Brand and Digital Initiatives.

SKILLS
- Positioning Strategy, Product Road - Map, Outbound Reach and Campaign Planning, Digital
Marketing

PREREQUISITES
- Post - Graduate
- 5 - 10years minimum Marketing/Product Marketing and Brand Management
- 10 - 12 years overall experience with a preference for technology/solutions domain experience

Excellent Communication Skills
- Have Business outcome centric approach

Experience Range:
5 - 12 years

Educational Qualifications:
Any graduation,

Skills Required :
Digital Marketing,Augmented Reality,

About Company

IDC Technologies Solutions India Private Limited
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