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Marketing_Demand Generation

Keywords / Skills : Understanding of and experience in technology solutions relevant to Consumer Business unit Understanding of at least one of the industry domains in Consumer BU would be a plus Ability to create competitive intelligence, financial analysis and market analysis reports Ability to identify key drivers, challenges and solution themes for campaigns Ability to deal with stakeholders of varying seniority both inside and outside the organization would be key Overall 2-5 years of experience with 1-2 years of experience in pre-sales/marketing role Combination of Technology and Process orientation Exposure to a Domain background would be Nice to Have "Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law

1 - 2 years
Posted: 2019-04-15

IT/ Computers - Software
Sales/ Business Development
Sales Exec/ Sales Representative
Posted On
15th Apr 2019
Job Ref code
Job Description
Consumer Business Unit is Wipros second largest BU by revenue. Consumer BU consists of four sub verticals - Retail, CPG, HTTP (Hospitality, Travel, Transportation & Public sector) & Media. Will be responsible for creating the DG strategy for the business unit, working along with Vertical heads, sales leadership and account leadership  Will be responsible for translating Go-to-market themes to Demand Generation campaigns Will be responsible for creating and driving DG campaigns along with the vertical stakeholders, marketing teams and solution teams from various service lines  Would be the Point of contact for Sales teams for all Demand generation activities  Visualize the value prop of solutions or GTM themes and come out with a plan of action, leveraging multiple DG channels that are available. Will be responsible for creating and executing email, social media and tele-marketing campaigns  Will be front-ending BU participation in B2B networking and other Demand gen events  Will be responsible for running internal awareness/enablement sessions for sales team 

About Company

Wipro Limited
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