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Marketing - Assistant Manager

Keywords / Skills : You should possess the following skills and competencies:   Excellence in strategic and analytical problem solving      Excellence in Business analysis to address customer problems, quick analytical thinking, and able to have focused energy in transforming the requirements into solutions   Outstanding leadership and communication skills            Polished verbal and written communication style. Ability to confidently build a strong rapport with project teams and the customer teams. Good networking skills to work across different multi-cultural teams towards focused goal. Comfortable in interacting with and presenting to executives and senior business leaders   Personal Drive  Entrepreneurial drive with a can-do attitude, a strong desire to learn and shape your own career path.  Commitment to making a positive lasting client impact   Self-Guided Attitude      The ability to succeed in a professional environment where client and project direction is not always well defined.  Qualified candidates will understand how to produce results when working in challenging client environments and/or new business areas.

Posted: 2019-04-15

Industry
IT/ Computers - Software
Function
Sales/ Business Development
Role
Sales Exec/ Sales Representative
Posted On
15th Apr 2019
Job Ref code
1900001192
Job Description
This career opportunity is with Wipro Technology’s Strategic marketing Group, the team is responsible for overall positioning and marketing of Wipro technologies and its strategic business units. You will be responsible for the following:   Positioning and branding : Defining and building the value proposition for the business and its offerings  helping create winning propositions and messaging for GTM   Analyst Relations: Proactive  management of  key influencer relations across major analyst firms, ensuring positive movement on analyst surveys and relationships   Customer relationship management: Managing key customer connects, ensuring support to Account based marketing activities, Building a sustain CRM campaign, with customer testimonials and case studies   Marketing strategy: Involvement in the business planning and market segmentation which involves customer targeting and tracking, projecting technology trends, competition analysis.    Sales Enablement: Creating content and managing positioning in website, creating sales kits including case studies, whitepapers, presentations etc. The candidate will also be responsible for imparting sales training on solution positioning   Integrated Lead generation:   Using various communication media (webinars, websites, Newsletters, event participation, analyst meets, public relations etc.) This will involve lead qualification, content development and management, helping organize/front-end participation in international events among other things. Meeting lead generation and content generation targets   Marketing channel ownership for BU: Creating a New Media campaign, using Twitter, Blogs, LinkedIn, YouTube etc   BTL Activities: Participation in events, conceptualization, demos, content, driving traffic booth, customer meetings and post event analysis   Thought Leadership Driving thought leadership activities eg. Contribution to academic newsletter, case studies in books, speaking opportunities   Marketing Communications

About Company

Wipro Limited
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