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Manager/Sr. Manager – Online Marketing

Keywords / Skills : Online Marketing, Internet marketing, SEO, Online sales, Web marketing, SEM, Search engine optimization, Digital marketing, SEO, Search engine, SMO, sem

5 - 12 years
Posted: 2019-03-02

Nationality
India
Industry
Hospitals/Healthcare/Diagnostics
Function
Health Care
Role
Other Health Care/ Hospitals - Online Marketing
Salary
10.00 - 12.00 lacs
Posted On
2nd Mar 2019
Job Description
Sr. Online Marketing Manager is responsible for coordinating and implementing SEO, SMO & SEM
strategies for the organization. The correct person will be goal oriented, possess exceptional attention
to detail, and have outstanding interpersonal skills. 

Key Management Areas of Responsibility:
  • Define requirements, tasks, and resources associated to SEO strategy. 
  • Manage and execute implementation of SEO strategy. 
  • Communication to team and management on strategy/project development, timelines, and results. 
  • Collaborate on strategy and goal definition for success. 
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development. 
  • Contribution to the company blog and at least one social media community.
Key Functional Areas of Responsibility
  • Develop a strategy for the improvement of organic search ranking and the maximization of ROI 
  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities. 
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Develop and implement link building campaigns. 
  • Develop, manage and execute communication/content strategies via social communities in coordination with business goals. 
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools). 
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. 
  • Research and administer social media tools in support of organization’s social media strategy. 
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
  • Communication to team and management on project development, timelines, and results. 
  • Manage a team of content writers, link builders, and social media marketers. 
  • Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.
  • Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives, Taboola/Yahoo Gemini/Outbrain/Revcontent Ads. 
  • Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets. 
  • Provide creative copy suggestions and graphical ad templates. 
Professional Competencies:
  •  Passion for SEO and overall internet marketing. 
  • Outstanding ability to think creatively, strategically and identify and resolve problems. 
  • Ability to foster strong client relationships at various levels. 
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. 
  • Ability to clearly and effectively articulate thoughts and points. 
  • High levels of integrity, autonomy, and self-motivation. 
  • Excellent analytical, organizational, project management and time management skills. 
Professional Skills & Qualifications 
  • 7+ year’s experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO). 
  • Strong understanding of SEO & SMO process. 
  • Should have experience in running SEM campaigns. 
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc). 
  • Experience working with CMS and building/administering content in multiple CMS environments. 
  • Experience with A/B testing and other testing metrics. 
  • Knowledge of HTML/CSS and website administration. 
  • High-level proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Salary: Upto 12 LPA


About Company

This company is a global services provider, offering multi-support services to various partners and end consumers, we design, transform, and run intelligent business operations including those that are complex and specific to a set of chosen industries. For over 11 years, customers of our clients have trusted to deliver solutions services that have helped them do and achieve more. With multi-domain facet they elevates the benefits which end consumers and organizations derive from their digital involvements.
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