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Manager/AM - Digital Marketing

Keywords / Skills : Digital Sales, Digital Marketing, Marketing Research, Social Media, Senior Level, lead management, recruitment marketing, Vendor Management

3 - 7 years
Posted: 2018-07-27

Marketing & Communications
Marketing Manager
• Any
Mass Communication
Posted On
27th Jul 2018
Job Description
Job Description 
We are looking for a self-starter creative and motivated data driven marketer to lead the marketing funnel for Crescendo Group companies . Someone who thrives on working in complex and challenging environment of a rapidly evolving businesses.

Being a Digital Marketer you will be responsible for: 
  • Establishing,automating and optimizing scalable processes that ensure best Digital Marketing practices in campaign and lead management across all Crescendo Group companies. 
  • Growing new leads , including marketing-qualified leads, by converting site traffic through calls-to-action, engaging landing pages and problem-solving content across all channels. 
  • Identifying various KPI across different marketing channels for tracking and reporting ROI to concerned internal stakeholders, and recommending an appropriate budget based on past campaign performance. 
  • Conducting marketing research to identify and implement group-level and company-level Marketing strategies and develop monthly, quarterly and yearly Marketing plans. 
  • Managing all Social Media platforms for Crescendo Group companies and monitoring performance through Social Media Analytics 
  • Collaborating with internal and external stakeholders to ensure successful execution of Digital Marketing strategies 
  • Managing and collaborating with vendors to develop innovative digital assets: copy, blogs, posters, whitepapers, case studies, videos, etc. and corporate collateral: brochures, standees, stationery, internal documents, etc. for all Crescendo Group companies. 
Does this sound like you?

Brand Awareness. Social Engagement. Lead Generation. You're a Marketer at heart, and now you're ready to bring your passion and skills to our growing Talent Acquisition team and pioneer a new position in Recruitment Marketing.
  •  Unlike traditional marketing, you wont be promoting our products you'll be promoting the value of working for our company   to help us attract great candidates who fit our culture and can support our mission.
  •  You have a gift for storytelling, and know how to reach and engage your audience on a human level through search, social,     mobile, text and email. 
  • You think strategically about channels and messaging, roll up your sleeves to execute campaigns and programs, and track and measure everything. If you'd love to help us tell our story and build a great company, we'd love to meet you! 
The skills you'll need: 
  • You understand that an employer brand is more than a logo, and know how to communicate the value prop of working at our company both authentically and transparently 
  • You can teach and empower recruiters on how to tell our story effectively to attract and nurture candidates 
  • You develop a deep understanding of your target audience to ensure your messaging hits home. 
  • You've organized campaigns , programs and events from strategy to execution that build brand awareness and generate qualified leads 
  • You live on social media, and can attract followers and keep them engaged.
  • You've created and managed mobile-first websites , and can leverage Google Analytics to optimize the candidate experience and increase CTA conversions 
  • You've built a pipeline / database of leads who read your texts, open your emails and respond to your content 
  • You can't live without marketing automation / CRM , and love to try new technology that can improve your processes and results 
  • You track, measure and analyze everything from top to bottom of the funnel, test to know whats working and whats not, and jump in to try new tactics, fail and learn 
  • You're curious , resourceful , a self-starter , a creative problem solver , an organized project manager and a team player who can also do it all yourself without needing a lot of resources or budget 
  • You collaborate across Talent Acquisition , partner with Marketing , support Business Units and work with external agencies and vendors to make big things happen 
  • You've had a career in Recruiting, Human Resources, Marketing or Advertising , and now you're ready to become a Recruitment Marketer. 
  • Bachelor Degree in Technology, and MBA in Marketing in local universities 3-7 years of experience working in a digital marketing role. 
  • Strong track record working in Digital Marketing campaigns
  • Solid experience in website management, interactive commerce, social media, brand development and content management
  • Hands on knowledge in HTML, CSS and jQuery. 
  • Hands on knowledge of graphics manipulation with Canva, Photoshop, Corel Draw, etc. is an advantage. 
  • Proficient in SEO, SEM and Google Analytics. 
  • Experience working with WordPress or any other CMS platform. 
  • A team player who loves to collaborate with cross-functional and regional teams.
What's on Offer: 
  • If you are an individual who is looking to build something extraordinary and have a good drive and self-motivation which is bordering on entrepreneurial; this is the place for you. 
  • An absolutely action packed, fun and demanding workplace lets us thrive in a team based environment with passion, fun, pride and team work as our core values. 
  • We offer you career opportunities to challenge, develop and exceed your aspirations with training and development throughout your career. 
  • Life is never dull at Crescendo as there is always something to learn, constantly pushing you to develop your skills and take on the next exciting challenge. 
Reach us at
Drop in a line at [HIDDEN TEXT]

About Company

Crescendo Global Services

Crescendo Global is a premier Leadership Hiring and Executive Search firm in India with expertise in mid senior level niche recruitment. We specialize across 3 disciplines Analytics & Digital, Sales & Marketing and Finance & Operations. We help our clients and candidates succeed by leveraging our expertise, deep industry & market knowledge, and proprietary assessment tools and techniques. Our search consultants come from the same operational background in the areas where they recruit, thus connecting much better with candidates on one side and clients on the other. Our success is attributed to the caliber and dedication of our people.
For more information, please refer

In line with our commitment, we are offering career opportunities to ambitious and tenacious individuals who are keen to excel in a dynamic and result based meritocratic work environment.

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