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Lead Consultant - UNICA

Keywords / Skills : Lead Consultant - UNICA, onsite-offshore model, Campaign Execution process/workflow, CRM tools Adobe, Eloqua, Market, database management activities, marketing campaigns

Posted: 2019-09-15

Team Leader/ Technical Leader
Posted On
15th Sep 2019
Job Ref code
Job Description
Job Description :

Genpact is seeking a Unica Consultant for one of our BFSI Client\u2019s Database Marketing team(s). The primary role is to execute marketing campaigns for our managed services database marketing team.
You will work with Marketing Manager to review/consultation of the targeting requirements, processing all campaign-related requests, including tracking tags, redirect/vanity URLs, Launching/trafficking of all onsite assets and will be responsible for doing segmentation, list generation and list transfer through UNICA.

\u2022 Coordinate with Analytics in campaign test cell design and defining reporting requirement
\u2022 Build and execute Onsite only Campaigns using Client internal Tools
\u2022 Own end-to-end database management activities in the Campaign Execution process
\u2022 Monthly Campaign Calendar planning for the Onsite-Offshore team
\u2022 Developing/processing lists requirements provided by the Marketing Manager
\u2022 Processing all campaign-related requests, including tracking tags, redirect/vanity URLs
\u2022 Review/consultation of the targeting requirements provided by the Marketing Manager
\u2022 Responsible for segmentation, list generation and list transfer


- Experience (Proficient) in UNICA
- Very Good Communication Skills
- Should have experience in working in the onsite-offshoremodel
- Should have good knowledge of the Campaign Execution process/workflow
- Good problem-solving ability
- Knowledge on other CRM tools Adobe/Eloqua/Market preferred

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.
Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit (
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